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Online Advertising Contract
"I need an Online Advertising Contract for a six-month social media campaign starting March 2025, between our e-commerce company and a digital marketing agency in Manila, with specific provisions for influencer marketing and content creation rights under Philippine law."
1. Parties: Identification of the advertising service provider and the client, including complete business details and representatives
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Detailed definitions of technical terms, advertising metrics, and key concepts used in the agreement
4. Scope of Services: Detailed description of advertising services to be provided, including types of ads, platforms, and campaign objectives
5. Campaign Specifications: Specific details about ad placements, targeting criteria, and campaign duration
6. Payment Terms: Pricing structure, payment schedule, and billing procedures
7. Performance Metrics: Definition of KPIs, reporting requirements, and measurement methodologies
8. Intellectual Property Rights: Ownership and usage rights of advertising materials, content, and creative works
9. Data Privacy and Protection: Compliance with Philippine Data Privacy Act and handling of user data
10. Confidentiality: Protection of proprietary information and trade secrets
11. Term and Termination: Duration of the agreement and conditions for termination
12. Representations and Warranties: Parties' assurances regarding service quality and legal compliance
13. Limitation of Liability: Scope of liability and indemnification provisions
14. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices
1. Agency and Third-Party Relationships: Include when third-party agencies or contractors are involved in campaign execution
2. Social Media Specific Terms: Add when campaign includes social media advertising with platform-specific requirements
3. Content Creation Services: Include when the agreement covers creation of advertising content
4. Programmatic Advertising Terms: Add for programmatic advertising campaigns with specific technical requirements
5. Brand Safety Guidelines: Include when specific brand protection measures are required
6. Influencer Marketing Terms: Add when the campaign involves influencer collaboration
7. Cross-Border Advertising: Include for campaigns targeting multiple countries
8. Force Majeure: Add specific provisions for unforeseen circumstances affecting digital advertising
1. Schedule A - Campaign Details: Detailed campaign specifications, timelines, and deliverables
2. Schedule B - Rate Card: Pricing details, rate structures, and payment milestones
3. Schedule C - Technical Specifications: Ad format requirements, platform specifications, and technical guidelines
4. Schedule D - Performance Metrics: Detailed KPIs, measurement methodologies, and reporting templates
5. Schedule E - Approved Platforms: List of authorized advertising platforms and channels
6. Appendix 1 - Creative Guidelines: Brand guidelines, content requirements, and creative specifications
7. Appendix 2 - Data Processing Agreement: Detailed terms for handling personal data in compliance with Philippine law
8. Appendix 3 - Service Level Agreement: Performance standards, response times, and service quality metrics
Authors
Advertising Materials
Ad Inventory
Ad Network
Ad Placement
Ad Server
Affiliate
Analytics Data
Audience
Banner Advertisement
Business Day
Campaign Duration
Campaign Metrics
Click-Through Rate (CTR)
Commencement Date
Confidential Information
Content Management System (CMS)
Conversion
Cookie
Cost Per Action (CPA)
Cost Per Click (CPC)
Cost Per Impression (CPI)
Cost Per Mile (CPM)
Digital Assets
Display Advertising
Effective Date
Force Majeure Event
Geographic Targeting
Impression
Intellectual Property Rights
Key Performance Indicators (KPIs)
Landing Page
Marketing Materials
Media Buy
Media Plan
Paid Search
Performance Reports
Personal Data
Platform
Programmatic Advertising
Publisher
Rate Card
Real-Time Bidding (RTB)
Remarketing
Reporting Period
Services
Service Level Agreement
Social Media Advertising
Target Audience
Terms and Conditions
Third-Party Tags
Traffic
User Data
Video Advertisement
Viewability
Website
Campaign Specifications
Performance Requirements
Payment Terms
Service Levels
Data Protection
Confidentiality
Intellectual Property
Representations and Warranties
Campaign Monitoring
Reporting Requirements
Ad Content Standards
Platform Compliance
Media Placement
Campaign Metrics
Rate Cards
Technical Requirements
Term and Termination
Force Majeure
Limitation of Liability
Indemnification
Data Security
Privacy Compliance
Dispute Resolution
Governing Law
Assignment
Subcontracting
Notice Requirements
Amendment
Entire Agreement
Severability
Brand Safety
Campaign Optimization
Measurement and Analytics
Third-Party Platforms
Client Obligations
Agency Obligations
Advertising Standards Compliance
Digital Rights Management
Retail
E-commerce
Technology
Financial Services
Healthcare
Education
Entertainment
Travel and Tourism
Food and Beverage
Real Estate
Telecommunications
Automotive
Consumer Goods
Professional Services
Media and Publishing
Marketing
Digital Marketing
Legal
Compliance
Brand Management
Business Development
Media Planning
Content Strategy
Analytics
Social Media
E-commerce
Customer Acquisition
Advertising Operations
Marketing Director
Digital Marketing Manager
Advertising Manager
Media Buyer
Campaign Manager
Content Strategist
Analytics Manager
Legal Counsel
Compliance Officer
Brand Manager
E-commerce Manager
Social Media Manager
Business Development Manager
Account Executive
Chief Marketing Officer
Digital Strategy Director
Media Planning Director
Performance Marketing Manager
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