Brand Collaboration Agreement for Germany

Brand Collaboration Agreement Template for Germany

A comprehensive legal agreement governed by German law that establishes and regulates a collaborative relationship between two or more brands. The document outlines the terms and conditions for joint brand activities, including intellectual property usage, revenue sharing, marketing responsibilities, and quality control measures. It incorporates specific provisions compliant with German commercial law, trademark regulations (MarkenG), and competition law (UWG), while ensuring adherence to EU regulations where applicable. The agreement defines the scope of collaboration, approval processes, and mutual obligations while protecting each party's brand value and intellectual property rights.

Your data doesn't train Genie's AI

You keep IP ownership of your information

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Download a Standard Template

4.6 / 5
4.8 / 5
Access for free
OR

Alternatively: Run an advanced review of an existing
Brand Collaboration Agreement

Let Genie AI's market-leading legal AI identify missing terms, unusual language, compliance issues and more - in just seconds.
Upload your Doc

What is a Brand Collaboration Agreement?

The Brand Collaboration Agreement serves as a crucial legal framework for businesses seeking to establish strategic brand partnerships in the German market. This document is essential when two or more brands wish to collaborate on products, services, or marketing initiatives while protecting their respective intellectual property rights and commercial interests. It addresses key aspects such as brand usage rights, approval processes, revenue sharing, and quality control measures, all within the context of German legal requirements including the German Civil Code (BGB), Trademark Act (MarkenG), and relevant EU regulations. The agreement is particularly vital in today's market where cross-brand collaborations are increasingly common and require clear legal frameworks to ensure successful partnerships while minimizing potential disputes.

What sections should be included in a Brand Collaboration Agreement?

1. Parties: Identification of the contracting parties including full legal names, registration details, and addresses

2. Background: Context of the collaboration, brief description of each party's business, and general purpose of the agreement

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Collaboration: Detailed description of the collaboration, including specific products, services, or campaigns involved

5. Term and Termination: Duration of the agreement, renewal terms, and circumstances for termination

6. Intellectual Property Rights: Ownership and usage rights of existing and newly created IP, including trademarks, logos, and creative content

7. Brand Guidelines and Approval Process: Process for content approval, usage of brands, and compliance with brand guidelines

8. Financial Terms: Payment terms, revenue sharing, royalties, and other financial arrangements

9. Confidentiality: Protection of confidential information exchanged during the collaboration

10. Representations and Warranties: Parties' assurances regarding their rights, capabilities, and authority to enter the agreement

11. Limitation of Liability: Limitations on parties' liability and indemnification provisions

12. General Provisions: Standard legal provisions including governing law, jurisdiction, entire agreement, and amendment procedures

What sections are optional to include in a Brand Collaboration Agreement?

1. Marketing and Promotion: Specific marketing obligations and commitments, used when the collaboration includes detailed marketing requirements

2. Quality Control: Quality standards and monitoring procedures, essential for product-based collaborations

3. Exclusivity: Exclusivity provisions and restrictions, included when parties agree to exclusive arrangements

4. Distribution Rights: Distribution terms and territories, necessary for collaborations involving product distribution

5. Social Media Guidelines: Specific rules for social media usage and content, relevant for digital-focused collaborations

6. Personal Data Processing: GDPR compliance provisions, required when collaboration involves processing personal data

7. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in long-term collaborations

8. Exit Strategy: Detailed procedures for ending the collaboration, important for complex or long-term partnerships

What schedules should be included in a Brand Collaboration Agreement?

1. Brand Guidelines: Detailed brand usage guidelines, including logos, colors, and styling requirements

2. Product Specifications: Technical specifications for collaborative products or services

3. Revenue Share Calculations: Detailed breakdown of revenue sharing formulas and calculations

4. Approved Marketing Materials: Pre-approved marketing materials and templates

5. Key Performance Indicators: Specific metrics and targets for measuring collaboration success

6. Approval Matrix: Decision-making hierarchy and approval requirements for various activities

7. Territory Map: Geographical territories covered by the collaboration

8. Contact Details: Key contacts and escalation procedures for both parties

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Germany

Publisher

Genie AI

Cost

Free to use
Relevant legal definitions
Clauses
Relevant Industries

Fashion and Apparel

Consumer Goods

Luxury Goods

Entertainment

Technology

Food and Beverage

Sports and Athletics

Beauty and Cosmetics

Automotive

Gaming

E-commerce

Media and Publishing

Retail

Telecommunications

Relevant Teams

Legal

Marketing

Brand Management

Business Development

Commercial

Compliance

Creative

Product Development

Communications

Licensing

Partnerships

Relevant Roles

Brand Manager

Marketing Director

Legal Counsel

Commercial Director

Business Development Manager

Licensing Manager

Partnership Manager

Chief Marketing Officer

Intellectual Property Lawyer

Product Manager

Creative Director

Communications Manager

Chief Commercial Officer

Compliance Officer

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Venture Capital Partnership Agreement

A German law-governed agreement establishing a venture capital partnership (KG), defining partner relationships, investments, and fund operations.

Download

Simple Collaboration Agreement

A German law-governed agreement establishing terms for business collaboration between two or more parties, defining scope, responsibilities, and mutual obligations.

Download

Reseller Partnership Agreement

A German law-governed agreement establishing the terms for a reseller to market and distribute a supplier's products.

Download

Profit Partnership Agreement

A German law-governed agreement establishing partnership terms and profit-sharing arrangements between multiple parties.

Download

Non Binding Partnership Agreement

A German law-governed framework document outlining intended partnership arrangements without creating binding legal obligations.

Download

Mou Partnership Agreement

A German law-governed preliminary agreement outlining partnership terms and intentions between parties, serving as a framework for future collaboration.

Download

Limited Liability Limited Partnership Agreement

German Limited Liability Limited Partnership Agreement (KGaA) establishing a hybrid business structure combining partnership and corporate elements under German law.

Download

Letter Of Intent Partnership Agreement

A preliminary agreement under German law outlining parties' intentions to form a partnership, establishing framework for negotiations and future collaboration.

Download

Letter Of Intent Business Cooperation

A preliminary document outlining intended business cooperation terms under German law, combining non-binding intentions with specific binding provisions where required.

Download

Letter For Partnership Agreement

A formal letter outlining partnership terms and conditions between parties under German law, serving as a preliminary agreement document.

Download

Legal Partnership Contract

A German law-governed agreement establishing a partnership between multiple parties, defining rights, obligations, and operational framework under BGB and HGB regulations.

Download

Equity Partner Agreement

German law-governed agreement establishing terms and conditions for equity partnership, including rights, obligations, and governance structure.

Download

Domestic Partnership Letter

A formal declaration document for establishing a registered domestic partnership under German law, filed with the Civil Registry Office (Standesamt).

Download

Start Up Business Partnership Agreement

A German law-governed agreement establishing partnership terms and structure between startup founders, including equity, management, and operational framework.

Download

Short Term Partnership Agreement

German law-compliant Short Term Partnership Agreement for temporary business collaborations, including essential legal and operational provisions.

Download

Simple Partnership Contract

A German law partnership agreement (GbR) establishing a collaborative venture between partners, governed by the German Civil Code.

Download

Contract For LLC Partnership

A comprehensive legal agreement establishing and governing a German limited liability company (GmbH) partnership under German corporate law.

Download

Reseller Agreement For Software Products

A German law-governed agreement establishing terms for software resale and distribution rights between a software provider and reseller.

Download

Business Alliance Agreement

German law-governed agreement establishing terms and conditions for strategic business collaboration between multiple parties.

Download

Distributorship Contract

A German law-governed agreement establishing the terms and conditions for the distribution of products between a supplier and distributor.

Download

Limited Liability Partnership Contract

A German law agreement establishing a GmbH & Co. KG structure, combining a limited liability company as general partner with a limited partnership.

Download

Authorized Reseller Agreement

German law-governed agreement establishing terms for authorized product resale, including territorial rights, obligations, and compliance requirements.

Download

Software Distributor Agreement

A German law-governed agreement establishing terms for software distribution rights, including licensing, territorial rights, and commercial conditions.

Download

Social Media Partnership Agreement

German law-compliant agreement establishing terms for social media partnerships, including content creation, management, and compliance requirements.

Download

Domestic Partnership Declaration

A legal document under German law establishing a civil partnership between two individuals, outlining their mutual rights and obligations.

Download

Amended And Restated Limited Partnership Agreement

A German law-governed agreement that updates and restates the terms of an existing limited partnership (Kommanditgesellschaft), establishing revised rights and obligations between general and limited partners.

Download

Venture Partner Agreement

A German law-governed agreement establishing the relationship between a venture capital firm and a Venture Partner, including roles, responsibilities, and compensation terms.

Download

Term Sheet For Partnership Agreement

A preliminary document under German law outlining key terms and conditions for establishing a business partnership, serving as the foundation for a final partnership agreement.

Download

Technology Partnership Agreement

German law-governed agreement establishing terms and conditions for technology partnership collaboration between parties, including IP rights, data protection, and technical specifications.

Download

Startup Partnership Agreement

A German law-governed agreement establishing partnership terms and governance structure between startup founders and stakeholders.

Download

Software Partnership Agreement

A German law-governed agreement establishing partnership terms for software development, distribution, or implementation between technology companies.

Download

Software Partner Agreement

German law-governed agreement establishing partnership terms between software providers and business partners, covering licensing, operations, and compliance requirements.

Download

Shareholders Agreement Joint Venture

German law-governed agreement establishing shareholders' rights and obligations in a joint venture company, including governance, ownership, and exit provisions.

Download

Service Partner Agreement

German law-governed agreement establishing a business relationship between a company and service partner, defining service delivery terms and mutual obligations.

Download

Revenue Share Partnership Agreement

A German law-governed agreement establishing terms for revenue sharing partnerships, including calculation methods, distribution mechanisms, and party obligations.

Download

Sales Cooperation Agreement

A German law-governed agreement establishing terms and conditions for cooperative sales activities between business partners, including commission structures and mutual obligations.

Download

Profit Sharing Agreement In Business Partnership

A German law-governed agreement establishing profit sharing arrangements between business partners, compliant with German partnership laws and commercial regulations.

Download

Product Partnership Agreement

A German law-governed agreement establishing terms and conditions for product-related partnerships between businesses, aligned with German commercial regulations.

Download

Preliminary Partnership Agreement

A German law-governed preliminary agreement that establishes the framework and initial terms for forming a partnership between parties, serving as a stepping stone to a final partnership agreement.

Download

Preferred Partner Agreement

A German law-governed agreement establishing a preferred partnership between businesses, outlining special status, rights, and obligations.

Download
See more related templates

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

We are ISO27001 certified, so your data is secure

Organizational security:

You retain IP ownership of your documents and their information

You have full control over your data and who gets to see it

2 Docs LeftAccess Now