The 7 Best AI Tools for Sales Teams in 2025

AI-powered tools are revolutionizing how sales teams operate, helping them close deals faster, spot risks in contracts, and boost productivity. By leveraging legal AI, contract automation, and other cutting-edge technologies, sales professionals can focus on high-value work while the AI handles the tedious, time-consuming tasks. Discover the top 7 AI tools that are empowering sales teams to succeed in 2025 and beyond.

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1. Genie AI

The ultimate AI co-pilot for drafting, reviewing and negotiating contracts.

Genie AI is a legal AI tool that empowers sales teams to create and review contracts 10x faster, and with the confidence that the output is both legally robust and firmly in your favour. Its intuitive interface guides users through a seamless contract creation process, with the AI providing intelligent suggestions and identifying potential risks along the way. Genie AI's advanced natural language processing capabilities enable it to understand context and provide highly relevant recommendations, ensuring that contracts are airtight and aligned with your company's best interests. With Genie AI, sales teams can draft complex contracts in minutes, not hours, freeing up valuable time to focus on building relationships and closing deals.

• Pro: Enables sales teams to draft compliant contracts 10x faster with AI-powered recommendations.
• Con: Doesn't currently offer e-sign (coming soon).

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2. Salesforce Einstein

AI-powered insights and predictions for smarter selling.

Salesforce Einstein is an AI-powered CRM tool that provides sales teams with valuable insights and predictions to help them close more deals. Like Genie AI, it leverages advanced machine learning algorithms to analyze vast amounts of data and surface actionable recommendations. Einstein can predict which leads are most likely to convert, identify cross-sell and upsell opportunities, and even suggest the best time to reach out to a prospect. By harnessing the power of AI, Salesforce Einstein enables sales teams to work smarter, not harder, and achieve better results.

• Pro: Provides AI-powered insights and predictions to help sales teams close more deals.
• Con: Requires a significant amount of data to provide accurate predictions.

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3. Clari

AI-powered revenue operations platform.

Clari is an AI-powered revenue operations platform that helps sales teams forecast revenue, identify at-risk deals, and optimize their sales process. It integrates with CRM systems like Salesforce to provide real-time insights and predictions based on historical data and current pipeline activity. Clari's AI algorithms can identify which deals are most likely to close, which ones are at risk, and which ones require immediate attention. By providing a clear, actionable view of the sales pipeline, Clari helps teams focus their efforts where they'll have the greatest impact.

• Pro: Provides real-time insights and predictions to help sales teams optimize their pipeline.
• Con: May require significant customization to align with a company's specific sales process.

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4. People.ai

AI-powered revenue intelligence platform.

People.ai is an AI-powered revenue intelligence platform that helps sales teams identify and prioritize high-value activities. It captures data from a variety of sources, including email, calendar, and CRM systems, and uses machine learning algorithms to identify patterns and trends. People.ai can help sales teams identify which activities are most likely to lead to closed deals, which prospects are most engaged, and which reps are performing at the highest level. By providing actionable insights based on real-world data, People.ai helps sales teams work more efficiently and effectively.

• Pro: Identifies high-value activities and prospects to help sales teams prioritize their efforts.
• Con: May require reps to spend additional time logging activities and updating CRM data.

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5. Chorus.ai

Conversation intelligence platform for sales teams.

Chorus.ai is another conversation intelligence platform that uses AI to analyze sales calls and provide insights to help teams improve their performance. Like Gong.io, it records and transcribes sales calls, then uses natural language processing to identify key moments and trends. Chorus.ai also provides features like sentiment analysis and speaker separation to help sales managers understand the emotional tone of calls and identify which reps are doing most of the talking. By providing a clear view of what's happening on sales calls, Chorus.ai helps teams identify best practices and areas for improvement.

• Pro: Provides detailed analysis of sales calls to help teams improve their performance.
• Con: May require significant training to ensure that reps are comfortable being recorded.

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6. InsideSales.com

AI-powered sales acceleration platform.

InsideSales.com is an AI-powered sales acceleration platform that helps teams identify and engage with the most promising leads. It uses machine learning algorithms to analyze a variety of data points, including demographic information, website activity, and past interactions, to predict which leads are most likely to convert. InsideSales.com also provides features like auto-dialing and email templates to help reps engage with leads more efficiently. By focusing on the most promising opportunities, InsideSales.com helps sales teams close more deals in less time.

• Pro: Identifies the most promising leads to help sales teams focus their efforts.
• Con: May require significant data input to provide accurate predictions.

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7. Outreach

AI-powered sales engagement platform.

Outreach is an AI-powered sales engagement platform that helps teams automate and optimize their outreach efforts. It provides features like email sequencing, call scheduling, and social media integration to help reps engage with prospects across multiple channels. Outreach also uses machine learning algorithms to analyze response rates and identify the most effective messaging and cadence for each prospect. By automating routine tasks and providing data-driven insights, Outreach helps sales teams work more efficiently and effectively.

• Pro: Automates and optimizes outreach efforts to help sales teams engage with prospects more effectively.
• Con: May require significant customization to align with a company's specific sales process and messaging.

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Summary

AI-powered tools are transforming the way sales teams operate, providing valuable insights, automating routine tasks, and helping reps focus on the most high-value activities. From legal AI tools like Genie AI that streamline contract drafting and review, to conversation intelligence platforms that analyze sales calls, to revenue intelligence platforms that predict which deals are most likely to close, there's no shortage of innovative tools available to help sales teams succeed. By starting with a powerful, easy-to-use tool like Genie AI and layering on additional AI-powered capabilities over time, sales teams can work smarter, close more deals, and drive better business outcomes in 2025 and beyond.

How to choose a trusted AI tool

• Understand the Tool's Purpose and Limitations: Clearly define the specific task or problem you need to solve, then identify any limitations or potential biases in the AI's functionality.
• Assess the Provider's Reputation: Check neutral review websites like Product Hunt for each tool. Make sure they consistently receive positive customer feedback.
• Examine Data Privacy and Security Measures: It's key that the tool you use specifies it's ISO 27001 compliant, and depending on your jurisdiction, follows relevant local data privacy regulations (e.g., GDPR).
• Analyze Cost-Effectiveness: Compare the AI tool's pricing structure with alternatives in the market and the potential return on investment (ROI) for your specific use case.

Take the time to review each tool carefully. Look for one that matches your needs, fits your budget, and supports your legal work. The best choice depends on what your team actually needs day to day.

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