The Social Media Partnership Agreement is essential for businesses operating in Pakistan's growing digital landscape. It is typically used when two or more parties wish to collaborate on social media platforms for mutual benefit, whether for content creation, marketing campaigns, or ongoing digital presence management. The document addresses crucial aspects of modern digital partnerships including content rights, revenue sharing mechanisms, platform compliance, and data protection requirements under Pakistani law. It is particularly important given Pakistan's evolving digital regulations, including the Prevention of Electronic Crimes Act 2016 and various provincial cyber laws. The agreement helps parties establish clear guidelines for their collaboration while ensuring compliance with local legal requirements and platform policies.
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1. Parties: Identification of all parties entering into the agreement, including legal names, addresses, and registration details
2. Background: Context of the partnership, brief description of each party's business, and purpose of the agreement
3. Definitions: Detailed definitions of key terms used throughout the agreement, including platform-specific terminology
4. Partnership Scope: Detailed description of the partnership's scope, objectives, and territories covered
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Content Creation and Ownership: Rights and responsibilities regarding content creation, approval processes, and intellectual property ownership
7. Platform Guidelines: Specific requirements for content posting, branding guidelines, and platform-specific rules
8. Revenue Sharing: Detailed breakdown of revenue sharing model, payment terms, and calculation methods
9. Compliance Requirements: Obligations to comply with Pakistani laws, platform policies, and industry standards
10. Data Protection and Privacy: Requirements for handling user data and maintaining privacy in accordance with Pakistani laws
11. Representations and Warranties: Standard warranties about capacity to contract and specific warranties about social media presence
12. Termination: Grounds for termination, notice periods, and post-termination obligations
13. Dispute Resolution: Process for resolving disputes, including jurisdiction and governing law provisions
14. General Provisions: Standard boilerplate clauses including notices, amendments, and severability
1. Exclusivity: Terms regarding exclusive partnership arrangements, used when parties agree to work exclusively
2. Influencer Engagement: Specific terms for engaging influencers, used when the partnership involves influencer marketing
3. International Operations: Additional provisions for cross-border activities, used when partnership extends beyond Pakistan
4. Crisis Management: Procedures for handling social media crises, used for high-risk or high-profile partnerships
5. Performance Metrics: Specific KPIs and performance measurement criteria, used when partnership is performance-based
6. Content Monetization: Specific terms for monetizing content through various channels, used for revenue-focused partnerships
7. Technical Integration: Details of technical requirements and API usage, used when partnership involves technical integration
8. Training and Support: Terms regarding training and ongoing support, used for complex partnerships requiring technical support
1. Schedule 1 - Platform Specifications: Detailed technical specifications and requirements for each social media platform
2. Schedule 2 - Content Guidelines: Detailed content creation, posting, and moderation guidelines
3. Schedule 3 - Revenue Sharing Calculations: Detailed formulas and examples of revenue sharing calculations
4. Schedule 4 - Approved Branding Materials: Approved logos, brand guidelines, and usage specifications
5. Schedule 5 - Compliance Checklist: Detailed compliance requirements under Pakistani law and platform policies
6. Appendix A - Contact Details: Key contacts and escalation matrix for both parties
7. Appendix B - Performance Metrics Template: Templates for tracking and reporting performance metrics
8. Appendix C - Standard Operating Procedures: Detailed procedures for daily operations and crisis management
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