1. Digital Marketing Services: Specific provisions for digital and social media advertising campaigns

2. Traditional Media Services: Specific provisions for print, TV, radio, and outdoor advertising

3. Performance Metrics: KPIs and measurement criteria for campaign success

4. Third-Party Contractors: Terms governing use of subcontractors or third-party service providers

5. Crisis Management: Procedures for handling advertising-related controversies or emergencies

6. Data Protection: Specific provisions for handling consumer data in advertising campaigns

7. Exclusivity: Terms regarding exclusive advertising rights or agency-client relationship

8. Religious and Cultural Compliance: Specific provisions ensuring compliance with Pakistani cultural and religious norms

1. Schedule A - Scope of Work: Detailed breakdown of advertising services, deliverables, and timelines

2. Schedule B - Fee Structure: Comprehensive fee breakdown, including commission rates and payment schedules

3. Schedule C - Brand Guidelines: Client's branding requirements and guidelines

4. Schedule D - Approval Matrix: Detailed workflow for approvals including responsible persons and timeframes

5. Schedule E - Media Plan: Planned media purchases and placements

6. Schedule F - Creative Brief Template: Standard template for campaign briefs

7. Appendix 1 - Key Personnel: List of key team members from both parties and their roles

8. Appendix 2 - Compliance Checklist: Checklist ensuring compliance with Pakistani advertising laws and regulations