Genie AI vs SnapDragon IP

✅ AI-superpowered contract drafting, collaboration & review

✅ AI-powered detection technology combined with human expertise; comprehensive coverage across 50+ online marketplaces; proven track record of successful takedowns

✅ Lawyer-supported AI and ML at the core of the platform

✅ Proprietary AI and machine learning algorithms that identify potential IP infringements across online marketplaces and websites

✅ Enterprise-grade security measures in place

✅ Enterprise-grade security with data encryption

✅ Compliant with major security standards, ISO27001 and SOC2

✅ ISO27001 compliant

✅ You own the IP of your data. We don't train our models on your data. None of our partners train their models on your data.

✅ GDPR compliant with clear data processing policies

❓ Multiple authentication options (coming soon) (request this feature)

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✅ Multi-factor authentication options

✅ Granular user permissions and access control features (document level, project level, organization level, party level)

✅ Role-based access controls for team members and clients

✅ Compliant with GDPR and other privacy regulations

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✅ Compliant with major data protection regulations

✅ Industry-leading AI-assisted contract drafting capabilities (all expected provisions and sections over 20 pages)

❌ Not a contract drafting solution

✅ Built-in real-time collaboration features just like Office365 or Google Docs (No need to download your red-lined version, and make it editable, then send it on - it's all doable within Genie)

✅ Client portal for collaboration between brand owners and their legal teams

✅ Powerful AI-driven contract analysis, red/amber/green flag reviews every clause (industry-leading improvements coming in 2025)

❌ Not a contract review solution

✅ Manage your projects and organise your own template and clause library

✅ AI-powered detection technology combined with human expertise; comprehensive coverage across 50+ online marketplaces; proven track record of successful takedowns

❓ No 'dumb' automated workflows. Agentic workflows coming in 2025

✅ Structured workflows for identifying, verifying, and taking action against IP infringements

✅ Full numbering support + AI auto-styling and formatting (coming soon)

❌ Not applicable to this solution

❓ Not integrated with legal and business tools beyond full .docx compatibility. If you can use a word doc with it, you can use Genie with it.

✅ API availability for integration with client systems and some legal case management software

❓ Just export to .docx and use your existing provider (request this feature)

❌ No e-signature capabilities

✅ Company and user level reporting and analytics (on request)

✅ Comprehensive analytics on brand protection activities, infringement patterns, and enforcement success rates

✅ AI-powered document assembly

❌ No document assembly capabilities

✅ Market-leading AI-powered document editing: Ask Genie to edit your styling, reformat a table, or suggestion new clause text. As tracked changes, and private per party. Genie assists with and automates entire workflows, it doesn't just produce text responses.

❌ Not a document editing platform

❓ Top-level AI Legal Research available as AI chat within the legal document, some prompting required (request this feature)

❓ Limited to IP and brand protection intelligence rather than comprehensive legal research

✅ Negotiation tools for multi-party clause-by-clause agreements

❌ Not a negotiation tool

❓ No advanced data extraction or OCR capabilities (request this feature)

✅ Advanced data extraction capabilities for monitoring online marketplaces and social media for IP infringements

✅ Mobile-optimised Web App

✅ Mobile-friendly interface for accessing reports and alerts

❓ Coming soon (request this feature)

❓ Limited integrations with popular storage solutions

✅ Community clause library available for creating modular contracts

❌ Not applicable to this solution

Coming soon - ✅ A library of your private clauses usable only by your legal team

❌ Not applicable to this solution

✅ Community template library available to create modular contracts

❌ Not applicable to this solution

✅ Bring your own library of private templates usable only by your legal team, within Genie

❌ Not applicable to this solution

✅ Seamless integration with Microsoft Word, full styling, tables, formatting compatibility

❌ Not integrated with Microsoft Word

✅ No known issues (Pre-formatted templates, consistent formatting, tables, cross-version compatibility)

❌ Not applicable to this solution

✅ Generally positive reviews

❓ Some users note the need for more comprehensive reporting features

✅ Multiple support channels available including phone, whatsapp, email and live chat

✅ Email, phone, and dedicated account management

✅ Available with our custom plans

✅ Available for enterprise clients

✅ For our custom plans, get setup within 3 days with a guided onboarding plan

✅ Structured onboarding with training on platform capabilities

✅ Established AI-focused legal tech company

✅ 2015 - Founded by Rachel Jones after her own experience with counterfeiting

✅ Founded in 2017, deep AI integration from inception. A thick layer built with AI specialists and senior lawyers to ensure the models produce high quality legally customised outputs

✅ Native web-based platform

✅ Our AI models are built using proprietary intelligence and research supported by UCL, Imperial College London and Oxford University. Rigorous testing process to ensure the outputs are accurate

✅ Over 110,000 companies have registered to use the Genie platform in total, including 11 FTSE100 firms, 20 Global200 firms, a number of top US banks, and two of the ‘big four’ UK supermarket chains.

✅ Growing client base including multinational brands, SMEs, and legal firms

✅ 3rd party and proprietary AI models

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✅ Cloud-based (SaaS)

✅ Suitable for in-house legal, law firms, and SMEs

✅ Brands across various industries, companies with valuable IP, and the legal teams that support them

✅ Built as a platform which is versatile across various industries. Focus areas are construction, manufacturing, consultancy and legal services.

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✅ Consumer goods, luxury brands, sports merchandise, pharmaceuticals, automotive, electronics, and creative industries

✅ 120+ jurisdictions including the UK, California, Texas, India, Australia, South Africa, Singapore, France, and Germany.

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✅ Global coverage with particular strength in major online marketplaces across North America, Europe, and Asia

✅ Generous free plan. Transparent subscription plans to suit different needs. Custom plans for orgs handling more than 10 documents per month.

❓ Subscription-based pricing based on brand protection needs, number of marketplaces monitored, and enforcement actions required

✅ Offers SLAs for custom plans, specifics not public

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✅ 99% uptime guarantee

✅ Fortnightly legal prompt training sessions from ex-Clifford Chance Legal Engineers;

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There's also an active Slack community (join now)

Community & events: ✅ Regular webinars on brand protection, participation in industry events, and educational resources on IP protectionTraining: ✅ Comprehensive training materials, guides, and personalized training sessionsPrompt Training: ❌ Not applicable to this solution

Self-Serve: ✅ 1-click, no email address required, no card required
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Sales: ✅ 2-3 weeks from pilot to full team adoption

Self-serve: ❓ Initial setup requires interaction with sales teamSales: ✅ Typically 1-2 weeks from engagement to active monitoring

✅ Simple 3-step process: try with your document, explore your scenarios, receive 360° assessment

✅ 1-2 weeks from agreement to full implementation

Pilot: ✅ Offers proof of concept through initial monitoring period to demonstrate valueImplementation Timeline: ✅ 1-2 weeks from agreement to active monitoring

✅ Consultative, transparent pricing, no hard selling

✅ Consultative approach focused on understanding specific brand protection needs

✅ Firefish reduced contract review time by 50%, from 2.5 hrs to 1.25 hrs per document, saving 15+ hrs weekly per person

✅ Helped a luxury goods manufacturer remove over 40,000 counterfeit listings in one year, protecting an estimated $15M in revenue

✅ Average 60% time savings on contract drafting; 50% reduction in review cycles; ROI typically 3x cost

✅ Metrics include number of infringing listings identified, takedown success rates, and estimated protected reven