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1. Parties: Identification of the seller (individual or entity selling the goodwill) and buyer with complete legal names and addresses
2. Background: Context of the transaction, including brief history of the business and goodwill being sold
3. Definitions: Key terms used throughout the agreement, including 'Goodwill', 'Business', 'Effective Date', etc.
4. Sale and Purchase of Goodwill: Core transaction terms, specifically describing the goodwill being sold and transferred
5. Purchase Price and Payment: Details of the purchase price, payment terms, method of payment, and any adjustments
6. Completion: Requirements and conditions for completing the sale, including timing and deliverables
7. Seller's Warranties: Seller's representations regarding ownership, right to sell, and quality of the goodwill
8. Seller's Covenants: Post-completion obligations of the seller, including non-compete and non-solicitation provisions
9. Confidentiality: Provisions protecting confidential information related to the goodwill and business
10. Tax Matters: Allocation of tax liabilities and responsibilities related to the transaction
11. General Provisions: Standard contractual clauses including governing law, notices, and amendment procedures
1. Earn-out Provisions: Used when part of the purchase price is contingent on future performance metrics
2. Intellectual Property Assignment: Required when specific IP rights are part of the goodwill being transferred
3. Employee Matters: Needed when the goodwill sale involves transfer or retention of key employees
4. Third Party Consents: Include when the transfer requires approval from third parties
5. Transition Services: Used when the seller will provide post-sale support or services
6. Dispute Resolution: Optional detailed dispute resolution procedures beyond standard court jurisdiction
1. Schedule 1 - Description of Goodwill: Detailed inventory of all components of goodwill being transferred
2. Schedule 2 - Purchase Price Calculation: Breakdown of purchase price components and any adjustment mechanisms
3. Schedule 3 - Completion Deliverables: List of all documents and items to be delivered at completion
4. Schedule 4 - Excluded Assets: List of assets or rights specifically excluded from the sale
5. Appendix A - Form of Transfer Documents: Templates of documents required to effect the transfer
6. Appendix B - Non-Compete Terms: Detailed terms of non-compete restrictions including duration and geographic scope
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