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1. Parties: Identification of the Licensor and Licensee with full legal names and registered addresses
2. Background: Context of the agreement, confirmation of ownership of the trade name, and purpose of the license
3. Definitions: Definitions of key terms used throughout the agreement, including 'Trade Name', 'Territory', 'Effective Date', etc.
4. Grant of License: Specific rights being granted, including scope, territory, and any restrictions on use
5. Term and Renewal: Duration of the license and conditions for renewal
6. License Fees and Payment Terms: Financial terms, including license fees, payment schedule, and reporting requirements
7. Quality Control: Standards for use of the trade name and licensor's right to monitor and inspect
8. Protection of Trade Name: Obligations regarding protection and enforcement of trade name rights
9. Representations and Warranties: Statements of fact and promises by both parties
10. Infringement: Procedures for dealing with third-party infringement and cooperation between parties
11. Termination: Grounds for termination, notice requirements, and consequences of termination
12. Post-Termination Obligations: Obligations of parties after agreement ends, including cessation of use
13. Governing Law and Jurisdiction: Specification of Hong Kong law and jurisdiction
14. General Provisions: Standard boilerplate clauses including notices, entire agreement, and amendments
1. Sub-licensing Rights: Include when licensee is permitted to sub-license the trade name to others
2. Marketing and Promotion: Include when specific requirements for marketing and promoting the trade name are needed
3. Minimum Performance Requirements: Include when licensee must meet specific performance targets
4. Export Restrictions: Include when there are restrictions on using the trade name in other territories
5. Insurance Requirements: Include when specific insurance coverage is required for the licensee
6. Non-Competition: Include when restricting licensee's involvement with competing businesses
7. Change of Control: Include when agreement needs to address changes in ownership of either party
1. Schedule 1 - Trade Name Specifications: Detailed description of the trade name, including any associated logos or marks
2. Schedule 2 - Territory: Detailed description of geographic areas where license is valid
3. Schedule 3 - Quality Control Standards: Detailed quality control requirements and procedures
4. Schedule 4 - Fee Structure: Detailed breakdown of all fees, royalties, and payment terms
5. Schedule 5 - Approved Usage Guidelines: Specific guidelines for how the trade name may be used, including format and placement
6. Schedule 6 - Reporting Requirements: Templates and procedures for required periodic reports
7. Appendix A - Prior Rights: List of any existing licenses or rights that may affect this agreement
Approved Usage
Business Day
Commencement Date
Confidential Information
Effective Date
Force Majeure Event
Gross Sales
Hong Kong
Intellectual Property Rights
License
License Fee
Licensed Products
Licensed Services
Licensee
Licensor
Net Sales
Notice
Quality Standards
Quarterly Period
Renewal Term
Royalty
Sub-licensee
Term
Territory
Trade Name
Trade Name Guidelines
Trade Name Rights
Working Days
Year
Quality Control Manual
Approved Format
Reporting Period
Material Breach
Permitted Use
Scope of License
Territory Restrictions
Term and Renewal
License Fees
Royalty Payments
Payment Terms
Quality Control
Inspection Rights
Audit Rights
Intellectual Property Protection
Use Restrictions
Sub-licensing
Confidentiality
Non-Competition
Representations and Warranties
Indemnification
Limitation of Liability
Insurance
Record Keeping
Reporting Requirements
Termination
Force Majeure
Assignment
Notices
Governing Law
Dispute Resolution
Entire Agreement
Amendment
Severability
Waiver
Third Party Rights
Further Assurance
Compliance with Laws
Post-Termination Obligations
Retail
Manufacturing
Hospitality
Consumer Goods
Fashion and Apparel
Food and Beverage
Technology
Professional Services
Entertainment
Media and Publishing
Franchising
E-commerce
Legal
Commercial
Intellectual Property
Brand Management
Business Development
Compliance
Operations
Corporate Affairs
Risk Management
Marketing
Legal Counsel
Commercial Director
Intellectual Property Manager
Brand Manager
Business Development Manager
Compliance Officer
Contract Manager
Chief Legal Officer
Licensing Manager
Operations Director
Chief Executive Officer
Chief Commercial Officer
Corporate Secretary
Risk Manager
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