Easy to use and no customer support needed. Which was a surprise, since I had never used AI documents or the Genie applications.
What is Genie AI?
Genie AI is a secure intelligent platform that streamlines contract drafting, reviewing, and editing with cutting-edge, AI-powered tools.
✅ AI-superpowered contract drafting, collaboration & review
✅ Specialized in African markets with on-demand legal talent and deep understanding of local regulations across the continent
✅ Lawyer-supported AI and ML at the core of the platform
❌ No significant AI or machine learning capabilities; primarily a human talent platform
✅ Enterprise-grade security measures in place
❓ Basic security measures but limited information on encryption standards
✅ Compliant with major security standards, ISO27001 and SOC2
❓ Limited information on security certifications
✅ You own the IP of your data. We don't train our models on your data. None of our partners train their models on your data.
✅ Strong focus on African data regulations and compliance
❓ Multiple authentication options (coming soon) (request this feature)
❓ Standard authentication but limited information on advanced methods
✅ Granular user permissions and access control features (document level, project level, organization level, party level)
❓ Basic access controls for client portal
✅ Compliant with GDPR and other privacy regulations
✅ Compliant with relevant African jurisdictional requirements
✅ Industry-leading AI-assisted contract drafting capabilities (all expected provisions and sections over 20 pages)
❓ Manual contract drafting through on-demand lawyers, no AI-assisted capabilities
✅ Built-in real-time collaboration features just like Office365 or Google Docs (No need to download your red-lined version, and make it editable, then send it on - it's all doable within Genie)
❓ Basic communication tools but no advanced real-time collaboration features
✅ Powerful AI-driven contract analysis, red/amber/green flag reviews every clause (industry-leading improvements coming in 2025)
❓ Traditional manual contract review by experienced lawyers, no AI analytics or flag system
✅ Manage your projects and organise your own template and clause library
✅ Specialized in African markets with on-demand legal talent and deep understanding of local regulations across the continent
❓ No 'dumb' automated workflows. Agentic workflows coming in 2025
❓ Simple workflow management through project tracking rather than automated systems
✅ Full numbering support + AI auto-styling and formatting (coming soon)
❓ Depends on individual lawyer capabilities, not platform features
❓ Not integrated with legal and business tools beyond full .docx compatibility. If you can use a word doc with it, you can use Genie with it.
❓ Few integrations with other business tools
❓ Just export to .docx and use your existing provider (request this feature)
❓ No native e-signature solution
✅ Company and user level reporting and analytics (on request)
❓ Limited reporting capabilities focused on billing and time tracking
✅ AI-powered document assembly
❓ Basic document assembly through templates, no automated assembly system
✅ Market-leading AI-powered document editing: Ask Genie to edit your styling, reformat a table, or suggestion new clause text. As tracked changes, and private per party. Genie assists with and automates entire workflows, it doesn't just produce text responses.
❌ No AI-powered document editing features
❓ Top-level AI Legal Research available as AI chat within the legal document, some prompting required (request this feature)
❓ Access to legal research through human expertise rather than integrated technology
✅ Negotiation tools for multi-party clause-by-clause agreements
❓ Human-led negotiation support without technology enhancement
❓ No advanced data extraction or OCR capabilities (request this feature)
❌ No data extraction or OCR capabilities
✅ Mobile-optimised Web App
❓ Limited mobile functionality
❓ Coming soon (request this feature)
❓ Limited integration with storage platforms
✅ Community clause library available for creating modular contracts
❌ No community clause library
Coming soon - ✅ A library of your private clauses usable only by your legal team
❓ No formalized private clause library system
✅ Community template library available to create modular contracts
❌ No community template sharing
✅ Bring your own library of private templates usable only by your legal team, within Genie
❓ Basic template sharing within organization
✅ Seamless integration with Microsoft Word, full styling, tables, formatting compatibility
❓ Standard document compatibility but no enhanced integration
✅ No known issues (Pre-formatted templates, consistent formatting, tables, cross-version compatibility)
❓ No standardized formatting approach across lawyers
✅ Generally positive reviews
❓ Occasional feedback about lawyer availability in specialized areas
✅ Multiple support channels available including phone, whatsapp, email and live chat
❓ Email and phone support during business hours
✅ Available with our custom plans
✅ Dedicated relationship managers for clients
✅ For our custom plans, get setup within 3 days with a guided onboarding plan
❓ Customized onboarding but can take several weeks
✅ Established AI-focused legal tech company
✅ 2018 - Pioneering on-demand legal services in African markets
✅ Founded in 2017, deep AI integration from inception. A thick layer built with AI specialists and senior lawyers to ensure the models produce high quality legally customised outputs
❓ Service-based platform rather than technology solution
✅ Our AI models are built using proprietary intelligence and research supported by UCL, Imperial College London and Oxford University. Rigorous testing process to ensure the outputs are accurate
✅ Over 110,000 companies have registered to use the Genie platform in total, including 11 FTSE100 firms, 20 Global200 firms, a number of top US banks, and two of the ‘big four’ UK supermarket chains.
❓ Growing presence in African markets, but less established compared to global legal service providers
✅ 3rd party and proprietary AI models
✅ Cloud-based (SaaS)
✅ Suitable for in-house legal, law firms, and SMEs
✅ Businesses operating in African markets, particularly in energy, natural resources, and infrastructure sectors
✅ Built as a platform which is versatile across various industries. Focus areas are construction, manufacturing, consultancy and legal services.
✅ Energy, oil & gas, mining, infrastructure, telecommunications, and other regulated industries in Africa
✅ 120+ jurisdictions including the UK, California, Texas, India, Australia, South Africa, Singapore, France, and Germany.
✅ Strong coverage across African jurisdictions including South Africa, Nigeria, Ghana, Kenya, and other key markets
✅ Generous free plan. Transparent subscription plans to suit different needs. Custom plans for orgs handling more than 10 documents per month.
❓ Flexible pricing based on lawyer expertise and engagement duration; typically hourly rates from $150-$350/hour or fixed project fees
✅ Offers SLAs for custom plans, specifics not public
❓ No formal uptime guarantee as primarily a service platform
✅ Fortnightly legal prompt training sessions from ex-Clifford Chance Legal Engineers;
There's also an active Slack community (join now)
Community & events: ❓ Hosts industry events focused on African business and legal landscapes, but limited community engagement compared to tech-focused platformsTraining: ❓ Limited training resources focused on platform usagePrompt Training: ❌ No AI prompt training
Self-Serve: ✅ 1-click, no email address required, no card required
Sales: ✅ 2-3 weeks from pilot to full team adoption
Self-serve: ❌ No self-serve option; requires consultation and setupSales: ❓ Typically 2-4 weeks from engagement to lawyer placement
✅ Simple 3-step process: try with your document, explore your scenarios, receive 360° assessment
✅ 1-2 weeks from agreement to full implementation
Pilot: ❓ Option for short-term engagements before longer commitmentsImplementation Timeline: ❓ 1-3 weeks to match with appropriate legal talent
✅ Consultative, transparent pricing, no hard selling
❓ Consultative sales process focused on understanding specific legal needs
✅ Firefish reduced contract review time by 50%, from 2.5 hrs to 1.25 hrs per document, saving 15+ hrs weekly per person
✅ Case studies highlighting successful legal support for energy projects and market entry strategies in challenging African jurisdictions
✅ Average 60% time savings on contract drafting; 50% reduction in review cycles; ROI typically 3x cost
❓ Case studies focus on qualitative outcomes rather than quantitative metrics

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HIGHLY TRUSTED BY 8,000+ LEGAL TEAMS
Try using Genie's Free AI Legal Assistant
Generate quality, formatted contracts with AI
Can’t find the right template? Create the bespoke agreement in minutes by conversing with our AI and tailoring to your needs
Let our Legal AI make edits for you
Ask Genie to edit your document in the same way you’d ask a paralegal. Genie makes track changes, and explains its thinking just like a junior lawyer would.
AI review
Import 100+ page docx. files and run a clause-by-clause red flag review in 3 minutes. Chat with Genie to understand anything about your document.