Document background
The Master Franchise Contract is utilized when a franchisor wishes to expand their business through a master franchisee who will develop and manage a territory, typically with the right to grant sub-franchises. This agreement is particularly crucial in the Swiss market, where specific legal requirements must be met regarding commercial relationships, intellectual property protection, and competition law. The document establishes the master franchisee's rights and obligations, including territory development commitments, fee structures, operational standards, and sub-franchising procedures. It incorporates Swiss legal requirements while protecting the franchisor's system and brand integrity, making it essential for businesses seeking to expand through the master franchise model in or from Switzerland.
