1. Parties: Identification of the franchisor and master franchisee, including full legal names, registration details, and addresses
2. Background: Context of the agreement, description of the franchise system, and business concept
3. Definitions: Comprehensive list of defined terms used throughout the agreement
4. Grant of Rights: Scope of master franchise rights, territory definition, and exclusivity provisions
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Fees and Payments: Initial fees, ongoing royalties, and payment terms for both master franchisee and sub-franchisees
7. Obligations of the Franchisor: Support, training, and assistance to be provided by the franchisor
8. Obligations of the Master Franchisee: Development obligations, operational requirements, and sub-franchising responsibilities
9. Sub-Franchising Process: Procedures and requirements for granting sub-franchises
10. Intellectual Property: Usage rights and restrictions for trademarks, trade secrets, and other IP
11. Quality Control: Standards maintenance, inspection rights, and compliance requirements
12. Confidentiality: Protection of confidential information and trade secrets
13. Non-Competition: Restrictions during and after the agreement term
14. Records and Reporting: Financial reporting requirements and record-keeping obligations
15. Marketing and Advertising: Marketing obligations, advertising fund management, and approval processes
16. Insurance: Required insurance coverage and minimum limits
17. Transfer and Assignment: Conditions for transfer of rights and change of control
18. Termination: Grounds for termination, notice requirements, and consequences
19. Post-Termination Obligations: Duties and restrictions after agreement end
20. Dispute Resolution: Process for resolving disputes, including jurisdiction and applicable law
21. General Provisions: Standard legal provisions including notices, amendments, and severability
