Affiliate Agreement Template for Singapore

An Affiliate Agreement sets out the rules when one company (the affiliate) promotes or sells another company's products or services in exchange for commissions. In Singapore, these contracts are especially common in e-commerce, digital marketing, and financial services sectors, where businesses partner to expand their market reach.

The agreement spells out key terms like commission rates, payment schedules, and promotional guidelines while following Singapore's advertising standards and consumer protection laws. It also covers important details about intellectual property usage, data protection under the PDPA, and how either party can end the relationship. Most local businesses use these agreements to create clear, legally binding partnerships that protect both sides.

Use an Affiliate Agreement when your business wants to partner with others to promote or sell your products while maintaining control over your brand. This becomes essential for Singapore companies expanding their digital presence through influencers, online marketplaces, or referral partners.

The agreement proves particularly valuable when working with multiple affiliates, as it creates consistent rules for commission structures and promotional guidelines. It's crucial for e-commerce platforms, financial services firms, and tech companies operating under MAS regulations and the Singapore Code of Advertising Practice. Having this agreement in place before launching affiliate campaigns helps prevent disputes and ensures compliance with local marketing laws.

• Affiliate Marketing Contract: Focuses on digital marketing specifics, including detailed performance metrics, online promotional guidelines, and commission structures for social media and web-based marketing.
• Participating Affiliate Agreement: Broader in scope, designed for complex business partnerships with multiple revenue streams, detailed territory rights, and comprehensive intellectual property protections under Singapore law.

• Merchants/Product Owners: Singapore-based companies looking to expand their sales reach through partner networks, including e-commerce platforms, SaaS providers, and retail brands.
• Affiliate Partners: Individuals or businesses promoting products, such as social media influencers, bloggers, or digital marketing agencies operating under MAS guidelines.
• Legal Teams: In-house counsel or external law firms drafting and reviewing agreements to ensure compliance with Singapore's advertising and consumer protection laws.
• Marketing Departments: Teams managing affiliate relationships, tracking performance metrics, and ensuring promotional content meets regulatory standards.

• Business Details: Gather both parties' registered company names, UEN numbers, and authorized representatives' details as required by Singapore law.
• Commission Structure: Define exact commission rates, payment terms, minimum payout thresholds, and tracking methods.
• Promotional Guidelines: List approved marketing channels, content requirements, and compliance with Singapore's advertising standards.
• Data Protection: Outline PDPA compliance measures, data handling procedures, and customer privacy safeguards.
• Review Process: Our platform streamlines drafting by generating compliant agreements tailored to your specific affiliate relationship while meeting local legal requirements.

• Party Details: Full business names, UEN numbers, registered addresses, and authorized signatories under Singapore's Companies Act.
• Commission Terms: Clear payment structures, calculation methods, payout schedules, and performance metrics.
• Marketing Rules: Specific promotional guidelines complying with Singapore Code of Advertising Practice and digital marketing regulations.
• Data Protection: PDPA compliance clauses, data handling procedures, and customer privacy safeguards.
• Termination Rights: Clear conditions for ending the agreement, notice periods, and post-termination obligations.
• Governing Law: Explicit statement of Singapore law jurisdiction and dispute resolution mechanisms.

While both Affiliate Agreements and Agency Agreements involve third parties promoting or selling products, they serve distinct purposes in Singapore's business landscape. An Agency Agreement creates a formal principal-agent relationship with broader authority to act on behalf of the company, while an Affiliate Agreement focuses specifically on marketing and sales referrals.

• Legal Authority: Agency agreements grant legal power to represent and bind the company in transactions, while affiliates can only promote products under strict guidelines.
• Compensation Structure: Agents typically receive fixed commissions or retainers, while affiliate payments are purely performance-based.
• Liability and Risk: Agents bear higher legal responsibility and must follow fiduciary duties under Singapore law, while affiliates have limited liability focused on marketing compliance.
• Regulatory Oversight: Agency relationships face stricter MAS regulations and oversight, particularly in financial services, while affiliate relationships primarily focus on advertising standards compliance.