1. Parties: Identification of the merchant/advertiser and the affiliate partner, including full legal names, registration numbers, and addresses
2. Background: Context of the agreement and brief description of the affiliate marketing relationship to be established
3. Definitions: Definitions of key terms used throughout the agreement, including technical terms specific to affiliate marketing
4. Appointment and Scope: Terms of the affiliate's appointment and scope of authorized promotional activities
5. Affiliate Obligations: Key responsibilities of the affiliate, including marketing standards, compliance requirements, and prohibited activities
6. Merchant Obligations: Merchant's responsibilities, including provision of marketing materials, tracking system, and support
7. Commission Structure: Detailed explanation of commission rates, calculation methods, and payment terms
8. Tracking and Reporting: Methods for tracking referrals, sales, and commission calculations, including reporting requirements
9. Intellectual Property Rights: Usage rights and restrictions regarding trademarks, logos, and marketing materials
10. Data Protection and Privacy: GDPR compliance requirements and data handling obligations
11. Marketing Standards: Requirements for marketing activities, including disclosure obligations and compliance with German advertising laws
12. Term and Termination: Duration of the agreement and circumstances under which it can be terminated
13. Confidentiality: Obligations regarding confidential information and trade secrets
14. Liability and Indemnification: Allocation of risks and responsibilities between parties
15. General Provisions: Standard contractual clauses including governing law, jurisdiction, and entire agreement
