Document background
The Contract For Influencers is designed for businesses operating under Austrian jurisdiction who engage with social media influencers for marketing and promotional activities. This document has become increasingly essential as influencer marketing evolves into a mainstream advertising channel. It addresses key requirements under Austrian media law, advertising regulations, and e-commerce legislation, while incorporating necessary provisions for digital content creation and social media promotion. The contract is particularly relevant for companies seeking to formalize their influencer relationships with clear deliverables, compliance requirements, and protection of intellectual property rights. It includes specific provisions for advertising disclosure as required by Austrian law, GDPR compliance, and platform-specific guidelines. This document type is suitable for both one-off campaign collaborations and long-term influencer partnerships, with adaptable terms to accommodate various engagement models and compensation structures.
