Public Relations Services Agreement Template for Singapore

A Public Relations Services Agreement sets out the terms when you hire a PR agency or consultant to manage your company's public image in Singapore. It covers key deliverables like media relations, press releases, social media management, and crisis communications while protecting both parties' interests under local contract law.

The agreement spells out payment terms, performance metrics, and confidentiality requirements - especially important given Singapore's strict data protection rules. It also defines intellectual property rights for created content and includes termination clauses that comply with Singapore's business regulations. Most PR firms require this contract before starting any promotional campaigns or reputation management work.

Use a Public Relations Services Agreement when engaging any external PR support in Singapore - from launching a major brand campaign to managing a corporate crisis. This becomes essential before letting an agency handle your media relations, social posts, or public communications, especially if they'll access sensitive company information or speak on your behalf.

The agreement proves particularly valuable during business expansions, rebranding efforts, or when facing reputation challenges. It protects your interests under Singapore's contract laws and helps prevent miscommunication about deliverables, timelines, and costs. Many companies implement it before their first PR campaign or when switching agencies to ensure clear expectations and legal compliance.

• Project-Based PR Agreements: Cover specific campaigns or launches with defined timelines and deliverables
• Retainer PR Agreements: Establish ongoing monthly services and fees for regular PR support
• Crisis Communications Agreements: Focus on emergency response and reputation management protocols
• Digital PR Agreements: Specifically outline social media, content marketing, and online PR services
• Full-Service PR Agreements: Comprehensive coverage of all PR activities, from media relations to event management

• PR Agencies: Draft and execute the agreement's deliverables, from media campaigns to crisis management
• Corporate Clients: Review and sign agreements, provide resources and approvals for PR activities
• Legal Counsel: Review terms, ensure compliance with Singapore's marketing and media regulations
• Marketing Directors: Oversee agreement implementation, coordinate between agency and internal teams
• Company Executives: Approve budgets, authorize PR strategies, and serve as key spokespersons
• Communications Managers: Monitor deliverables, maintain day-to-day agency relationships

• Service Scope: List specific PR activities, deliverables, and performance metrics
• Timeline Details: Define project duration, key milestones, and reporting schedules
• Budget Information: Outline fees, payment terms, and additional cost structures
• Team Composition: Specify key personnel, roles, and experience levels assigned to your account
• Approval Processes: Document content review procedures and response times
• Compliance Requirements: Note relevant Singapore media regulations and industry guidelines
• Exit Clauses: Include termination conditions and handover procedures

• Party Details: Full legal names, registration numbers, and registered addresses
• Service Description: Detailed scope of PR services, deliverables, and performance standards
• Payment Terms: Fee structure, payment schedule, and expense policies
• Confidentiality: Protection of sensitive information under Singapore's PDPA requirements
• IP Rights: Ownership and usage rights for created content and materials
• Term and Termination: Contract duration, renewal options, and exit conditions
• Liability Limits: Indemnification and insurance requirements under local law
• Governing Law: Singapore jurisdiction and dispute resolution procedures

A Public Relations Services Agreement differs significantly from a Agency Agreement in several key aspects, though both involve engaging external parties to represent your business interests.

• Scope of Authority: PR agreements focus specifically on media relations and public communications, while agency agreements can grant broader powers to act on behalf of your business in various capacities
• Legal Representation: Agency agreements often allow the agent to enter into binding contracts on your behalf; PR agreements typically limit authority to approved communications only
• Duration and Structure: PR agreements usually operate on campaign-based or retainer models, whereas agency agreements often establish ongoing representative relationships
• Liability Framework: Agency agreements create direct legal responsibility for actions taken on your behalf, while PR agreements typically limit liability to communication deliverables and reputation management