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Joint Marketing Agreement
"I need a Joint Marketing Agreement for a collaboration between my Saudi-based software company and a global tech platform, focusing on digital marketing campaigns and social media promotion across the Middle East, with the agreement starting January 2025."
1. Parties: Identification of the contracting parties, including full legal names, addresses, and registration details
2. Background: Context of the agreement and brief description of each party's business and their intention to collaborate on marketing activities
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Collaboration: Detailed description of the joint marketing activities and each party's primary responsibilities
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Marketing Obligations: Specific marketing duties of each party, including campaign execution, content creation, and distribution responsibilities
7. Approval Process: Procedures for reviewing and approving marketing materials and campaigns
8. Brand Usage and Guidelines: Rules governing the use of each party's brands, logos, and intellectual property
9. Financial Terms: Cost sharing, payment terms, and financial responsibilities of each party
10. Compliance and Regulations: Obligations to comply with Saudi laws, including Shariah principles and marketing regulations
11. Confidentiality: Protection of confidential information exchanged during the collaboration
12. Intellectual Property Rights: Ownership and usage rights of marketing materials and campaign content
13. Representations and Warranties: Parties' assurances regarding their authority, capabilities, and compliance
14. Liability and Indemnification: Allocation of risks and responsibilities for potential claims or damages
15. Dispute Resolution: Procedures for resolving conflicts, including jurisdiction and applicable law
16. General Provisions: Standard clauses including force majeure, notices, and amendment procedures
1. Digital Marketing Provisions: Specific terms for online marketing activities, including social media and email marketing - include when digital marketing is a significant component
2. Event Marketing: Terms specific to joint events or promotional activities - include when physical events are planned
3. Influencer Collaboration: Rules for engaging with influencers or brand ambassadors - include when influencer marketing is contemplated
4. Data Protection and Privacy: Detailed provisions for handling customer data - include when personal data collection is involved
5. Territory Restrictions: Geographical limitations on marketing activities - include for regional or restricted territory campaigns
6. Performance Metrics: Specific KPIs and performance measurement criteria - include when performance-based elements exist
7. Agency Appointments: Terms for engaging third-party agencies - include when external agencies will be involved
8. Marketing Budget Management: Detailed procedures for budget allocation and management - include for complex financial arrangements
1. Schedule 1: Marketing Plan: Detailed marketing strategy, campaign calendar, and specific activities planned
2. Schedule 2: Brand Guidelines: Comprehensive brand usage rules, including visual identity requirements and restrictions
3. Schedule 3: Financial Terms: Detailed breakdown of costs, revenue sharing, and payment schedules
4. Schedule 4: Approval Matrix: Detailed workflow for content approval, including timelines and responsible parties
5. Schedule 5: Target Markets: Specification of geographic areas and target audience segments
6. Schedule 6: Marketing Materials: List of approved marketing materials and templates
7. Appendix A: Contact Details: Key contact information for both parties, including escalation matrix
8. Appendix B: Compliance Checklist: Checklist of regulatory requirements and compliance standards
Authors
Applicable Laws
Approved Marketing Materials
Brand Guidelines
Business Day
Campaign
Commencement Date
Confidential Information
Content
Digital Marketing Activities
Effective Date
Force Majeure Event
Initial Term
Intellectual Property Rights
Joint Marketing Activities
Key Performance Indicators
Marketing Budget
Marketing Calendar
Marketing Materials
Marketing Plan
Marketing Territory
Parties
Personal Data
Promotional Activities
Quarter
Renewal Term
Revenue Share
SAMA
Shariah Principles
Social Media Platforms
Target Audience
Term
Third Party Agency
Trademarks
Recitals
Definitions
Term and Duration
Marketing Obligations
Approval Rights
Brand Usage
Intellectual Property
Financial Terms
Payment Terms
Cost Sharing
Revenue Sharing
Compliance
Shariah Compliance
Regulatory Compliance
Confidentiality
Data Protection
Performance Metrics
Marketing Standards
Content Creation
Digital Marketing
Social Media
Territory Rights
Non-Competition
Exclusivity
Quality Control
Reporting Requirements
Audit Rights
Representations and Warranties
Indemnification
Limitation of Liability
Force Majeure
Termination
Exit Rights
Dispute Resolution
Governing Law
Assignment
Notices
Amendment
Entire Agreement
Severability
Counterparts
Retail
Consumer Goods
Technology
Financial Services
Healthcare
Telecommunications
Entertainment
Hospitality
E-commerce
Food and Beverage
Automotive
Real Estate
Education
Media and Advertising
Marketing
Legal
Business Development
Brand Management
Digital Marketing
Communications
Compliance
Commercial Operations
Strategy
Partnership Management
Marketing Director
Chief Marketing Officer
Business Development Manager
Brand Manager
Legal Counsel
Commercial Director
Partnership Manager
Digital Marketing Manager
Communications Director
Compliance Officer
Contract Manager
Chief Commercial Officer
Marketing Operations Manager
Strategy Director
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