The Name Licensing Agreement is essential for businesses and individuals looking to monetize or commercially utilize protected names, brands, or trademarks in Hong Kong and potentially other territories. This document type is commonly used when a name owner (licensor) wants to permit another party (licensee) to use their name while maintaining control over its usage and receiving compensation. The agreement must comply with Hong Kong's legal framework, particularly the Trade Marks Ordinance and Contract Ordinance, while addressing key commercial aspects such as quality control, payment terms, and usage restrictions. It's particularly relevant in today's brand-driven market where name recognition carries significant commercial value and requires careful protection.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Your data doesn't train Genie's AI
You keep IP ownership of your docs
1. Parties: Identification of the licensor and licensee with full legal names and addresses
2. Background: Context of the agreement, ownership of the name, and purpose of the licensing arrangement
3. Definitions: Defined terms used throughout the agreement, including the licensed name, territory, and field of use
4. Grant of License: Specific rights being granted, including scope, exclusivity, and territorial limitations
5. License Fee and Payment Terms: Financial terms including initial fees, royalties, payment schedule, and reporting requirements
6. Quality Control: Standards for using the licensed name and licensor's right to monitor and approve usage
7. Term and Termination: Duration of the agreement and circumstances for early termination
8. Representations and Warranties: Parties' assurances regarding ownership, right to license, and compliance with laws
9. Protection and Infringement: Obligations regarding protection of the licensed name and handling infringement by third parties
10. Confidentiality: Protection of confidential information exchanged during the agreement
11. General Provisions: Standard clauses including governing law, notices, and entire agreement
1. Sublicensing Rights: Include when licensee is permitted to sublicense the name to third parties
2. Minimum Performance Requirements: Include when there are specific performance or sales targets the licensee must meet
3. Marketing and Promotion: Include when specific marketing requirements or restrictions apply to the use of the licensed name
4. Assignment: Include when transfer rights need specific regulation beyond standard provisions
5. Insurance: Include when specific insurance requirements are needed for the licensed activities
6. Dispute Resolution: Include when specific arbitration or mediation procedures are required
7. Change of Control: Include when changes in corporate ownership need special handling
8. Compliance with Laws: Include when specific regulatory compliance requirements apply to the licensed use
1. Schedule 1 - Licensed Name: Detailed description of the licensed name, including any variations, styles, or formats permitted
2. Schedule 2 - Territory: Detailed list of geographic territories where the license applies
3. Schedule 3 - Approved Products/Services: Comprehensive list of products or services for which the name can be used
4. Schedule 4 - Quality Control Guidelines: Detailed quality standards and approval procedures for name usage
5. Schedule 5 - Fee Schedule: Detailed breakdown of all fees, royalties, and payment calculations
6. Schedule 6 - Usage Guidelines: Style guide and specific requirements for how the name must be displayed or used
7. Schedule 7 - Approval Procedures: Detailed processes for obtaining approval for new uses of the licensed name
Find the exact document you need
Simple NDA Agreement
A Hong Kong law-governed NDA establishing confidentiality obligations and protections for sensitive business information exchange between parties.
Download
NDA Subcontractor
A Hong Kong law-governed NDA for protecting confidential information in subcontractor relationships.
Download
NDA And Non Circumvention Agreement
A Hong Kong law-governed agreement protecting confidential information and preventing business circumvention between parties.
Download
Non Disclosure Agreement Statement
A Hong Kong-law governed Non-Disclosure Agreement Statement protecting confidential information exchange between parties, with enforcement under Hong Kong jurisdiction.
Download
Boilerplate Non Disclosure Agreement
A Hong Kong law-governed NDA template for protecting confidential information in business relationships.
Download
Mechanical License Agreement
A Hong Kong-governed agreement authorizing the mechanical reproduction and distribution of musical works, setting out rights, royalties, and obligations under local copyright law.
Download
Non Solicitation NDA
A Hong Kong law-governed agreement protecting confidential information while preventing solicitation of employees, clients, and business partners.
Download
Non Disclosure Agreement Compensation
A Hong Kong-governed agreement combining confidentiality obligations with compensation arrangements for the sharing of sensitive business information.
Download
NDA For Marketing Agency
A Hong Kong law-governed NDA for protecting confidential information shared between businesses and their marketing agencies.
Download
NDA For Employee Leaving Company
A Hong Kong-compliant confidentiality agreement for departing employees, protecting company information and establishing post-employment obligations.
Download
NDA Acquisition
Hong Kong law-governed NDA for protecting confidential information during M&A transactions and due diligence processes.
Download
NDA Between Company And Individual
A Hong Kong law-governed NDA between a company and individual for protecting confidential information in business relationships.
Download
NDA Partnership Agreement
A Hong Kong law-governed agreement establishing partnership terms and confidentiality obligations between business partners.
Download
Relationship Declaration Letter
A formal declaration document under Hong Kong law that establishes and confirms the existence and nature of a relationship between parties for legal and official purposes.
Download
NDA Development
Hong Kong-compliant NDA for protecting confidential information in development projects, including technical data and source code protection.
Download
Name Licensing Agreement
A Hong Kong-law governed agreement granting rights to use a protected name or brand commercially, setting out usage terms and compensation.
Download
Insurance Long Term Agreement
A Hong Kong-governed agreement establishing long-term insurance coverage between an insurer and policyholder, detailing terms, conditions, and benefits in compliance with local insurance regulations.
Download
Standard Mou
A Hong Kong-law governed preliminary document outlining mutual understanding between parties, combining non-binding intentions with specific binding provisions.
Download
NDA For Contractors
Hong Kong-law governed NDA template for protecting confidential information shared with independent contractors.
Download
Non Disclosure Agreement For Consultants
A Hong Kong law-governed confidentiality agreement protecting sensitive information shared with external consultants, incorporating local legal requirements and enforcement mechanisms.
Download
NDA And Confidentiality Agreement
Hong Kong law-governed confidentiality agreement protecting sensitive business information shared between parties.
Download
Mutual NDA
A bilateral confidentiality agreement under Hong Kong law that provides mutual protection for confidential information exchanged between parties.
Download
One Sided Contract
A Hong Kong law-governed unilateral agreement establishing standardized terms and obligations for business relationships.
Download
Mutual Confidentiality Agreement
A Hong Kong law-governed bilateral agreement establishing mutual confidentiality obligations between parties for protecting shared confidential information.
Download
Binding Arbitration Agreement
A Hong Kong law-governed agreement establishing binding arbitration as the method for dispute resolution, setting out comprehensive procedures for arbitration proceedings and enforcement.
Download
Letter Of Non Acceptance Of Job Offer
A formal letter compliant with Hong Kong law used to decline a job offer while maintaining professional relationships.
Download
Short Bill Of Lading
A concise shipping document under Hong Kong law that serves as a receipt, contract of carriage, and document of title for maritime transport.
Download
Genie’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; Genie’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it