Preferred Partner Agreement for Switzerland

Preferred Partner Agreement Template for Switzerland

A comprehensive legal agreement governed by Swiss law that establishes a preferential business relationship between two companies, where one party grants special status, benefits, and privileges to the other as a preferred partner. The agreement details the specific terms of the partnership, including commercial benefits, obligations, performance metrics, and compliance requirements under Swiss jurisdiction. It addresses key aspects such as exclusivity, territory rights, pricing advantages, and marketing collaboration while ensuring compliance with Swiss competition laws and data protection regulations.

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What is a Preferred Partner Agreement?

The Preferred Partner Agreement is a strategic commercial contract used to formalize privileged business relationships between companies operating under Swiss law. It is particularly valuable when one company wishes to grant another organization special status with preferential treatment, such as favorable pricing, priority access to resources, or exclusive rights in specific territories or market segments. The agreement typically includes detailed provisions on commercial terms, performance expectations, and compliance requirements, while adhering to Swiss regulatory frameworks, particularly in areas of competition law, data protection, and commercial relationships. This document is essential for businesses looking to create strong, formalized partnerships with key strategic allies while maintaining compliance with Swiss legal requirements and protecting both parties' interests.

What sections should be included in a Preferred Partner Agreement?

1. Parties: Identification and details of the contracting parties

2. Background: Context of the agreement and brief description of both parties' businesses and their intention to enter into a preferred partnership

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Partnership: Detailed description of the preferred partnership arrangement and its scope

5. Partner Status and Rights: Specific rights, benefits, and status granted to the preferred partner

6. Obligations of the Parties: Detailed responsibilities and commitments of both parties

7. Commercial Terms: Key commercial provisions including pricing, payment terms, and any preferential rates or conditions

8. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

9. Confidentiality: Provisions regarding the protection and handling of confidential information

10. Intellectual Property: Rights and restrictions regarding the use of each party's intellectual property

11. Data Protection: Compliance with Swiss data protection laws and data handling procedures

12. Liability and Indemnification: Allocation of risks and responsibilities between the parties

13. General Provisions: Standard legal provisions including governing law, jurisdiction, and entire agreement

What sections are optional to include in a Preferred Partner Agreement?

1. Marketing and Promotion: Rules for marketing the partnership and using each other's brands - include when the partnership involves joint marketing activities

2. Service Levels: Specific performance metrics and standards - include when the partnership involves service delivery

3. Territory Restrictions: Geographical limitations of the partnership - include for partnerships with territorial exclusivity

4. Non-Competition: Restrictions on competing activities - include when exclusivity is a key aspect of the partnership

5. Training and Support: Details of training and support provisions - include when one party provides technical or operational support to the other

6. Insurance Requirements: Specific insurance obligations - include when the partnership involves significant operational risks

7. Compliance with Laws: Specific regulatory compliance obligations - include when the partnership involves regulated activities

8. Change Control: Procedures for managing changes to the agreement - include for long-term or complex partnerships

What schedules should be included in a Preferred Partner Agreement?

1. Schedule 1 - Commercial Terms: Detailed pricing, payment terms, and commercial conditions

2. Schedule 2 - Service Specifications: Detailed description of services or products covered by the partnership

3. Schedule 3 - Partner Benefits: Detailed list of preferential benefits and rights granted to the partner

4. Schedule 4 - Performance Metrics: Specific KPIs and performance measurement criteria

5. Schedule 5 - Technical Requirements: Technical specifications or requirements for the partnership

6. Appendix A - Contact Details: Key contacts and escalation procedures

7. Appendix B - Approved Marketing Materials: Pre-approved marketing materials and brand guidelines

8. Appendix C - Compliance Checklist: Required compliance measures and certifications

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Switzerland

Publisher

Genie AI

Cost

Free to use
Relevant legal definitions
Clauses
Relevant Industries

Information Technology

Manufacturing

Professional Services

Telecommunications

Healthcare

Financial Services

Retail

Distribution

Software and SaaS

Industrial Equipment

Consumer Goods

Consulting Services

Relevant Teams

Legal

Commercial

Business Development

Sales

Procurement

Partner Operations

Compliance

Finance

Marketing

Channel Management

Contract Administration

Relevant Roles

Chief Executive Officer

Chief Commercial Officer

Chief Legal Officer

Commercial Director

Partnership Manager

Business Development Manager

Legal Counsel

Contracts Manager

Sales Director

Channel Manager

Alliance Manager

Procurement Manager

Partner Success Manager

Commercial Operations Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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