“Things that would usually take me half a day now take me minutes. And that genuinely saves hours and hours of back-and-forth. Contracts aren't scary anymore. I actually feel confident explaining why things are written the way they are.”
The challenge: moving fast without feeling exposed.
Sam Crisp is an exited global recruitment agency owner and now founder of Axonas - a talent consultancy helping everyone from start-ups to enterprise organisations hire and grow with a scalable, structured approach. He embeds directly into high-growth software companies, often at seed through Series D, helping them grow teams quickly without relying on expensive outside services.
That pace came with a familiar problem: contracts were slowing things down.
Each engagement was bespoke, shaped by the client's growth stage, geography, and internal complexity. NDAs, security agreements, services contracts, and redlines from legal or finance teams were the norm. But without in-house legal support, every variation created friction.
‘Once someone starts asking you why certain clauses are in the contract or how you cover specific scenarios, your dependency on that original legal advice becomes very obvious,' Sam explains.
Previously, Sam relied on legacy templates, past agreements, or external lawyers - often reacting rather than proactively shaping contracts. That meant slower deal cycles, uncomfortable negotiations, and in some cases real financial loss.
‘There were scenarios where we weren't able to continue a project or get paid for work we'd already done because the contract hadn't anticipated what might happen.'
The tension was constant: move quickly to keep momentum, or slow down to manage risk and lose time, confidence, or both.
The solution: contracts that adapt at the speed of the business.
When Sam set up his consultancy, he made a deliberate decision to automate wherever possible - especially across operational and legal workflows that traditionally consumed hours.
He'd tried basic contract libraries and even ChatGPT, but neither solved the real issue.
‘They give you wording, but they don't tell you where it belongs, how watertight it is, or whether it actually reflects your situation.'
GenieAI stood out because it combined speed with credibility. Sam could generate, review, and adapt contracts that reflected his exact services - and stress-test them in real time.
“What drew me to Genie was the opportunity to quickly spin up contracts that genuinely reflected my situation - and then actually interact with them.”
Instead of starting from scratch every time, Sam uploaded his existing agreements to build a living knowledge base of how he works. GenieAI became a second set of expert eyes that wasn't just reacting to client redlines, but proactively identifying gaps, risks, and improvements.
‘The time to value was really quick. Even the first time I used it, I could truly understand the power of it.'
The impact: from 6 hours to 20 minutes per contract.
The difference was immediate. Work that once took five to six hours - sometimes days when external lawyers were involved - now takes around 20 minutes.
Sam now uses GenieAI two to three times a week, not just for new contracts but to continuously ensure his services, scopes, and extensions are accurately reflected as client relationships evolve.
Even as a 1-person team, Sam estimates GenieAI has saved him over £10,000 in legal costs in just five to six months - before factoring in the downstream benefits of speed and reduced risk.
‘If I did this the old way, I'd be spending thousands on lawyers or hiring someone internally just to manage contracts.'
Just as importantly, GenieAI changed how Sam shows up in negotiations. ‘Contracts aren't scary anymore. I actually feel confident explaining why things are written the way they are.' That confidence improves client trust, reduces friction, and keeps deals moving even when compliance, finance, or legal teams enter the conversation late.
Looking ahead: removing a bottleneck to scale.
For Sam, GenieAI isn't just a productivity tool - it's infrastructure for growth. As his consultancy expands, GenieAI removes a critical bottleneck that often holds agencies and founders back: contract complexity.
‘If you want to remove blockers from winning business, you should be seriously looking at a tool like Genie.'
“Genie makes legal contracts not scary anymore, and gives you the power to make them work for you.”
With GenieAI embedded, Sam can move faster, protect himself better, and focus on what actually drives growth - helping companies build exceptional teams at speed.