“It picked up all the important points. It simplified the whole thing and said: this is what the contract is actually saying. I can ask it to add in the parts specific to our business - and it rewrites everything in clean, professional legal language.”
The challenge: high contract volume without legal resources.
Bubble Inc, a fast-scaling toy and entertainment business, manages a diverse legal workload - from performance agreements to seasonal staffing documents and international touring contracts. On a typical week, the company processes 3–4 incoming client contracts, plus 25+ worker agreements each summer.
With no in-house legal team, all document preparation and review fell on Bubble Inc's operations leadership. Even straightforward agreements required significant manual work: searching for templates across the internet, editing names, clauses, and formatting by hand, ensuring jurisdiction was correct, and reviewing long, detailed contracts without legal support.
Larger agreements could take 8–10 hours of combined effort to review and finalise - draining valuable time that could otherwise be spent sourcing new clients and scaling the business.
‘The language in these agreements is often dense, long-winded, and hard to navigate,' says Chaz, who oversees Bubble Inc's operations. ‘Having something that can simplify and structure everything is extremely valuable.'
The company needed a faster, more accurate way to manage legal documents - without outsourcing and without slowing down operations.
The solution: faster drafting, instant summaries, reliable customisation.
Bubble Inc discovered GenieAI while looking for tools to streamline its legal admin. From day one, the platform replaced hours of manual work with structured, AI-powered workflows.
Reviewing complex contracts: from 10 hours to 10 minutes.
A major international touring contract typically required 3–4 hours of reading and annotating, 2 hours coordinating external review, and 3–4 hours digesting revisions and finalising - altogether, 8–10 hours of manual review time.
With GenieAI, that same contract was reviewed in minutes: upload and receive a structured summary in under 3 minutes, then scan the bullet-pointed risks and clauses in under 10.
‘It picked up all the important points,' Chaz says. ‘It simplified the whole thing and said: this is what the contract is actually saying.' Genie even flagged a key clause related to rights over footage - something external legal reviewers had not flagged.
Creating contracts at speed.
Preparing seasonal worker agreements used to take hours of manual formatting and clause-editing. With GenieAI, drafting a compliant, customised template saved ~6 hours, and auto-populating worker details saves ~20 minutes per person - amounting to ~14 hours saved during peak onboarding.
Chaz found Genie particularly useful for tailoring clauses: ‘I could ask it to add in the parts specific to our business - and it rewrote everything in clean, professional legal language.'
Faster, more reliable Letters Before Action.
Bubble Inc occasionally issues Letters Before Action for overdue payments. Previously, finding and editing templates took time and often raised concerns about jurisdiction accuracy, especially when dealing with international clients. With GenieAI, the letter is created instantly, correctly formatted, and aligned to bespoke jurisdiction requirements - saving 10–15 minutes each time and offering greater confidence in accuracy.
The impact: hours saved and greater legal confidence.
Across contract reviews, seasonal onboarding, and ad-hoc legal documents, Bubble Inc now saves 8–10 hours on a single major contract, 6–8 hours during summer staffing cycles, plus additional time each week across routine reviews and LBA drafting. Altogether, these efficiencies reclaim dozens of working hours per year - the equivalent of more than £1,000 in internal admin costs.
GenieAI's clause-by-clause breakdowns also give Bubble Inc greater clarity on risk and obligations. ‘It actually surfaced a key clause we needed to pay attention to,' Chaz explains. ‘That kind of clarity is extremely helpful.'
“Templates online aren't customisable, and you never know if they're in date. Genie feels trustworthy and current.”
Looking ahead.
Bubble Inc now plans to use GenieAI as a core part of its legal workflow - from contract review during busy festival seasons to international agreements and staff onboarding. ‘For us, even just the contract-summarising feature alone is worth the subscription.'