# Legal AI for Sales Teams > GenieAI helps Sales teams draft, review, and negotiate MSAs, order forms, and DPAs within playbooks - with current-law accuracy across 150+ jurisdictions. **Team:** Sales Cut the turnaround between sales and legal. Draft, review and negotiate MSAs, order forms and DPAs inside the positions legal has already approved. Teams at hyperexponential, HoSt Group, Blockworks and Cambridge United Football Club use Genie to draft, review and negotiate their contracts. ## Close more deals, faster GenieAI plugs into your sales motion so legal review never blocks a deal. From MSAs to order forms, every contract moves at sales speed - with full visibility for legal. - Auto-draft MSAs, order forms, and DPAs from a brief - Negotiate within pre-approved playbooks without legal escalation - Track deal-stage legal risk in one dashboard ## What sales teams run through Genie ### Draft MSAs and order forms Produce a first draft of a customer MSA from a plain-English brief, written to your own standards. [https://www.genieai.co/use-case/create-contracts](https://www.genieai.co/use-case/create-contracts) ### Negotiate against your own playbook Check a customer's markup against the positions your business accepts on liability, term and payment. [https://www.genieai.co/use-case/review-negotiate](https://www.genieai.co/use-case/review-negotiate) ### One assistant across every deal It remembers the positions you took last quarter, so the team stays consistent without legal reviewing every draft. [https://www.genieai.co/use-case/ai-contract-assistant](https://www.genieai.co/use-case/ai-contract-assistant) ### Ask what a customer MSA commits you to Get answers on liability, termination and payment terms, each tied back to the exact clause. [https://www.genieai.co/use-case/ask-your-document](https://www.genieai.co/use-case/ask-your-document) ### Redline MSAs and order forms inside Word Mark up a customer MSA in the document your customer actually sent, without breaking your review trail. [https://www.genieai.co/use-case/word-add-in](https://www.genieai.co/use-case/word-add-in) ## Why sales teams choose Genie ### Tech - **Close Deals Faster** — Accelerate sales cycles with AI-powered contract generation that produces customer agreements in minutes. - **Negotiate with Confidence** — Review redlines instantly and identify risk in customer requests to maintain favourable deal terms. - **Scale Without Bottlenecks** — Empower your team to handle contract workflows independently while maintaining legal compliance. ### Energy - **Accelerate Power Purchase Agreements** — Draft and negotiate PPAs faster with AI-powered templates tailored to renewable energy transactions. - **Mitigate Regulatory Compliance Risk** — Identify regulatory gaps in supply contracts before signing, ensuring adherence to energy regulations. - **Streamline Multi-Party Negotiations** — Review joint venture and offtake agreements efficiently, keeping complex energy deals moving forward. ### Construction - **Accelerate Bid Proposals** — Generate compliant subcontractor agreements and supplier contracts in minutes, not days or weeks. - **Mitigate Project Risk** — AI-powered review identifies liability gaps, payment terms issues, and insurance requirement conflicts. - **Streamline Contract Negotiations** — Respond to redlines faster with intelligent clause suggestions that protect margins and timelines. ### Manufacturing - **Accelerate Complex Supply Agreements** — Draft multi-party supplier and distributor contracts in minutes with AI-powered templates and clauses. - **Mitigate Compliance Risk Automatically** — Identify regulatory gaps in procurement terms before signature, ensuring standards adherence globally. - **Close Deals During Negotiation** — Review customer redlines instantly and suggest counter-terms that protect margins and delivery schedules. ### Real Estate - **Accelerate Property Deal Closures** — Draft lease agreements, purchase contracts and NDAs in minutes, helping you close more deals faster. - **Mitigate Transaction Risk** — AI-powered review identifies problematic clauses in property contracts before they become costly issues. - **Streamline Multi-Party Negotiations** — Track changes and manage redlines across buyers, sellers and agents to keep deals moving forward. ## Sales teams already working this way > A 700-person energy company empowers 25 salespeople to negotiate complex contracts across Europe and North America without an in-house legal team. — HoSt Group, A 700-person energy company empowers 25 salespeople to negotiate complex contracts across Europe and North America. No in-house lawyers required. **80% faster reviews** - **Industry:** Energy. Biogas - **Team size:** 700+ employees - **GenieAI users:** 25 commercial seats - **Result:** 80% faster reviews [Read case study](https://www.genieai.co/case-studies/host-group) ## How does GenieAI compare to ChatGPT? | Capability | GenieAI | Claude | ChatGPT | | --- | --- | --- | --- | | Conversational interface | Yes | Yes | Yes | | Can upload docs & PDFs | Yes | Yes | Yes | | Review against your playbook rules | Yes | Yes | No | | Edit and negotiate in tracked changes | Yes | No | No | | Collaborative legal editor for teams | Yes | No | No | | Compare against a proprietary legal dataset | Yes | No | No | | Manage complex deals with Eidetic Intelligence | Yes | No | No | | Develop an org-wide legal brain | Yes | No | No | | Save templates, playbooks, insights | Yes | No | No | ## Sales contracting, answered ### Can sales teams review contracts without waiting for legal? Yes. Legal defines the positions your business will accept once, as a playbook, and Genie reviews incoming contracts against it. Your sales team sees immediately whether a counterparty's terms sit inside those positions, so routine agreements move without joining a legal queue. HoSt Group gives 25 commercial seats to its sales and commercial teams for exactly this and reports 80% faster reviews. Anything falling outside the playbook is flagged rather than waved through, so legal keeps control of the standard while sales keeps control of the timeline. ### How long does an MSA review take with Genie? It depends on the length of the agreement and how much the counterparty has changed, so we publish customer outcomes rather than a single headline figure. Firefish, a market research agency of 50 to 100 people with its own in-house legal function, cut contract review time by more than 50% and now handles the same volume with half the legal availability. HoSt Group reports 80% faster reviews. The saving comes from Genie reviewing against your playbook first, so whoever opens the contract starts from a marked-up draft rather than a blank page. ### Who decides which contract positions sales is allowed to accept? Legal does. The playbook is authored and owned by your legal function: your preferred positions, your fallbacks, and the points you will not concede. Genie applies it, it does not invent it. That division is the point. Sales gets speed without reopening settled questions, and legal gets consistency without reviewing every draft. ### Does Genie work inside Microsoft Word? Yes. Genie works directly in Microsoft Word, so you can draft, review and redline in the document your counterparty actually sent, without moving the contract into another system or breaking your review trail. DocuSign and Adobe Sign integrations are in development. ### Can Genie draft an order form or DPA from our own standards? Yes, and that is the intended use. Genie drafts from your standards and playbook rather than from a fixed form, so an order form, MSA, DPA or NDA comes back written the way your business writes them. You describe the deal in plain English and Genie produces a first draft to your positions, with current-law accuracy across more than 150 jurisdictions. ### What happens when a counterparty's redline falls outside our playbook? Genie flags the deviation instead of accepting it. The change is identified against the specific position it breaches, so whoever reads it can see what was altered, why it matters, and whether it needs a decision from legal. Escalation is the feature rather than the failure. It is how legal stays in control of the standard while everything inside the standard keeps moving. ### Is our contract data used to train AI models? No. Documents you generate or upload stay in your tenant, are not used to train models, and confidential material is not shared with third-party LLMs. GenieAI is ISO 27001 certified. ### How quickly can a sales team start using Genie? The practical gate is the playbook rather than the software. Teams can draft and review from day one, and the compounding value arrives once legal has captured its standard positions, which is a short exercise rather than a project. HoSt Group runs 25 commercial seats across Europe and North America with no in-house legal team. Firefish runs Genie alongside one. --- This is the Markdown representation of [https://www.genieai.co/legal-ai-for-teams/sales](https://www.genieai.co/legal-ai-for-teams/sales), provided for AI agents and crawlers. The HTML page is canonical. See [/llms.txt](https://www.genieai.co/llms.txt) for the full content map.