# Legal AI for wholesale and distribution

> GenieAI helps wholesale teams draft, review, and negotiate supply, distribution, and agency agreements with current-law accuracy across 150+ jurisdictions.

**Industry:** Wholesale

Supplier contracts, distribution terms, and the documents B2B trade runs on

Teams at hyperexponential, HoSt Group, Blockworks, Firefish and Cambridge United Football Club use Genie to draft, review and negotiate their contracts.

## Wholesale contracts, every distributor

GenieAI is the AI legal assistant trusted by 200,000+ business teams. We draft, review, and negotiate every wholesale and distribution contract - supply, distribution, agency, exclusivity - with current-law accuracy across 150+ jurisdictions.

- Auto-draft supply, distribution, and agency agreements
- Standardise terms across hundreds of buyers and suppliers
- 500+ wholesale-ready templates across 150+ jurisdictions, free to use

## What wholesale teams run through Genie

### Draft supply and distribution agreements

Produce a first draft of a supply agreement, distribution contract or set of purchase terms from a plain-English brief.

[https://www.genieai.co/use-case/create-contracts](https://www.genieai.co/use-case/create-contracts)

### Negotiate against your own trading terms

Check a supplier's or customer's markup against the positions you accept on price, credit and liability.

[https://www.genieai.co/use-case/review-negotiate](https://www.genieai.co/use-case/review-negotiate)

### Consistent terms across every account

It remembers the positions you took on the last distribution deal, so your trading terms stay consistent.

[https://www.genieai.co/use-case/ai-contract-assistant](https://www.genieai.co/use-case/ai-contract-assistant)

### Ask what a distribution agreement grants

Get answers on exclusivity, territory and minimum volumes, each tied back to the exact clause.

[https://www.genieai.co/use-case/ask-your-document](https://www.genieai.co/use-case/ask-your-document)

### Redline supply agreements inside Word

Mark up a supply or distribution agreement in the document your counterparty sent, without breaking your review trail.

[https://www.genieai.co/use-case/word-add-in](https://www.genieai.co/use-case/word-add-in)

## How teams use Genie in Wholesale

### Sales

- **Close distribution deals faster** — Auto-draft distribution, supply, and trade agreements in seconds, with your standard positions applied.
- **Negotiate within playbooks** — Surface pre-approved fallback terms so commercial teams move without paging legal for every redline.
- **Track deal-stage risk** — See where every commercial agreement sits versus your credit and counterparty positions.

### Procurement

- **Vendor onboarding in minutes** — Review supplier, logistics, and SaaS agreements in one pass, with risk areas flagged automatically.
- **Standardise across suppliers** — Enforce your quality, SLA, and audit-rights positions across the entire supplier base.
- **Spend-control insights** — Surface auto-renewal and price-hike clauses across the supplier base before they trigger.

### Leadership

- **See supply-chain exposure** — Surface enterprise-wide risk across supplier, distribution, and credit contracts in a single dashboard.
- **Move faster on growth and M&A** — Spin up due diligence packs, acquisition agreements, and joint-venture terms without delaying the deal.
- **Empower every team within guardrails** — Set commercial and credit positions once; let sales, ops, and procurement teams draft within them.

### In-house Legal

- **Outsource the routine work** — Auto-handle NDAs, supplier MSAs, distribution terms, and standard trade agreements so you focus on novel issues.
- **One source of truth for clauses** — Maintain a living wholesale-specific playbook your business teams can draft from directly.
- **Move quicker on negotiations** — Suggest pre-approved fallbacks for credit, liability, and termination clauses instantly.

### Operations

- **Streamline contract intake** — Triage incoming supplier, logistics, and SaaS agreements automatically against your playbook.
- **Standardise across the supply chain** — Enforce a uniform position on quality, SLAs, and audit rights across every supplier.
- **Cut cycle time** — Reduce review backlog from weeks to days with AI-first triage on every incoming agreement.

## Real Wholesale teams using Genie

> Inside Stadium MK Group: eight businesses, three venues, 23 club partners. A commercial team that ships contracts in minutes, not days.

— MK Dons, From sponsor deals to concert riders to indemnity wording, one commercial team handles every negotiation. Genie sits in the middle of the workflow, helping them draft contracts, weigh redlines, and get to a position the same afternoon.

- **Industry:** Sports. Events. Entertainment
- **Group:** Stadium MK Group
- **Businesses:** 8 entwined
- **Mode:** 24/7 always-on

[Read case study](https://www.genieai.co/case-studies/mk-dons)

## How does GenieAI compare to ChatGPT?

| Capability | GenieAI | Claude | ChatGPT |
| --- | --- | --- | --- |
| Conversational interface | Yes | Yes | Yes |
| Can upload docs & PDFs | Yes | Yes | Yes |
| Review against your playbook rules | Yes | Yes | No |
| Edit and negotiate in tracked changes | Yes | No | No |
| Collaborative legal editor for teams | Yes | No | No |
| Compare against a proprietary legal dataset | Yes | No | No |
| Manage complex deals with Eidetic Intelligence | Yes | No | No |
| Develop an org-wide legal brain | Yes | No | No |
| Save templates, playbooks, insights | Yes | No | No |

## Wholesale contracting, answered

### Which wholesale and distribution documents can GenieAI generate?

[Distribution agreements](https://www.genieai.co/en-us/template-type/distribution-agreement), [supplier contracts](https://www.genieai.co/en-us/template-type/supplier-agreement), master purchase terms, exclusivity arrangements, [rebate](https://www.genieai.co/en-us/template/supplier-rebate-agreement) and discount frameworks, and the B2B commercial documents wholesale operators sign.

### Can wholesale teams review contracts without waiting for legal?

Yes. Legal sets the positions your business accepts once, as a playbook, and Genie reviews incoming [supply agreements](https://www.genieai.co/en-us/template-type/supply-agreement), distribution contracts and purchase terms against it, so routine work moves without joining a legal queue.

Anything outside those positions is flagged rather than waved through, so legal keeps the standard and the business keeps the timeline.

### Who decides which contract positions we can accept?

Legal does. The playbook is authored and owned by your legal function: preferred positions, acceptable fallbacks, and the points you will not concede. Genie applies it rather than substituting a standard of its own.

That division is the point. The business gets speed without reopening settled questions, and legal gets consistency without reviewing every draft.

### How long does a distribution agreement review take with Genie?

It depends on length and how much the counterparty has changed, so we publish customer outcomes rather than a single headline figure. Firefish, a market research agency of 50 to 100 people with its own in-house legal function, cut contract review time by more than 50% and now handles the same volume with half the legal availability.

HoSt Group, a 700-person energy company, gives 25 commercial seats to its sales and commercial teams and reports 80% faster reviews. The saving comes from Genie reviewing against your playbook first, so whoever opens the contract starts from a marked-up draft rather than a blank page.

### Does GenieAI work inside Microsoft Word?

Yes. Genie works directly in Microsoft Word, so you review and redline in the document your counterparty actually sent, rather than moving it into another system and breaking your review trail.

DocuSign and Adobe Sign integrations are in development.

### What happens when a counterparty's redline falls outside our playbook?

Genie flags the deviation instead of accepting it. The change is identified against the specific position it breaches, so whoever reads it can see what was altered, why it matters, and whether it needs a decision from legal.

Escalation is the feature rather than the failure. It is how legal stays in control of the standard while everything inside the standard keeps moving.

### Is our contract data used to train AI models?

No. Documents you generate or upload stay in your tenant, are not used to train models, and confidential material is not shared with third-party LLMs.

GenieAI is ISO 27001 certified and operates under GDPR.

### Can GenieAI review exclusivity and territory terms in a distribution agreement?

Yes. Genie reviews [distribution](https://www.genieai.co/en-us/template-type/distribution-agreement) and [supplier agreements](https://www.genieai.co/en-us/template-type/supplier-agreement) against your agreed positions, covering exclusivity, territory, minimum purchase commitments, [rebate mechanics](https://www.genieai.co/en-us/template/supplier-rebate-agreement) and termination rights.

Minimum commitments paired with exclusivity are the clause to watch. Exclusivity granted for a volume target that later proves unreachable locks up a territory and leaves the shortfall payable anyway.

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