# Legal AI for media

> GenieAI helps media teams draft, review, and negotiate talent, licensing, and production agreements with current-law accuracy across 150+ jurisdictions.

**Industry:** Media

Rights, licensing, talent, and the contracts that get content commissioned, made, and distributed

Teams at hyperexponential, HoSt Group, Blockworks, Firefish and Cambridge United Football Club use Genie to draft, review and negotiate their contracts.

## Media contracts, IP-protected

GenieAI is the AI legal assistant trusted by 200,000+ business teams. We draft, review, and negotiate every media contract - talent, licensing, production, distribution, advertising - with current-law accuracy across 150+ jurisdictions.

- Auto-draft talent, licensing, and production agreements
- Track IP, rights, and territory exposure across catalogues
- 500+ media-ready templates across 150+ jurisdictions, free to use

## How media teams use Genie

### Draft production and contributor agreements

Produce a first draft of a production agreement, contributor contract or licensing deal from a plain-English brief.

[https://www.genieai.co/use-case/create-contracts](https://www.genieai.co/use-case/create-contracts)

### Negotiate against your own rights positions

Check a distributor's or contributor's markup against the terms you accept on rights, credit and payment.

[https://www.genieai.co/use-case/review-negotiate](https://www.genieai.co/use-case/review-negotiate)

### Consistent terms across every production

It remembers the positions you took on the last deal, so production teams stop reopening settled rights questions.

[https://www.genieai.co/use-case/ai-contract-assistant](https://www.genieai.co/use-case/ai-contract-assistant)

### Ask what rights a licensing deal actually grants

Get answers on territory, term and exploitation rights, each tied back to the exact clause.

[https://www.genieai.co/use-case/ask-your-document](https://www.genieai.co/use-case/ask-your-document)

### Redline production contracts inside Word

Mark up a production or contributor agreement in the document they sent, without breaking your review trail.

[https://www.genieai.co/use-case/word-add-in](https://www.genieai.co/use-case/word-add-in)

## How teams use Genie in Media

### Sales

- **Close ad and licensing deals faster** — Auto-draft ad, sponsorship, and content-licensing agreements in seconds, with your standard positions applied.
- **Negotiate within playbooks** — Surface pre-approved fallback terms so commercial teams move without paging legal for every redline.
- **Track deal-stage rights risk** — See where every commercial agreement sits versus your IP and clearance positions.

### Procurement

- **Vendor onboarding in minutes** — Review production, talent, and SaaS agreements in one pass, with risk areas flagged automatically.
- **Standardise across suppliers** — Enforce your IP, indemnity, and audit-rights positions across the entire supplier base.
- **Spend-control insights** — Surface auto-renewal and price-hike clauses across the supplier base before they trigger.

### Leadership

- **See rights-portfolio exposure** — Surface enterprise-wide risk across licensing, talent, and broadcast contracts in a single dashboard.
- **Move faster on growth and M&A** — Spin up due diligence packs, acquisition agreements, and joint-venture terms without delaying the deal.
- **Empower every team within guardrails** — Set IP and clearance positions once; let production, sales, and procurement teams draft within them.

### In-house Legal

- **Outsource the routine work** — Auto-handle NDAs, talent releases, vendor MSAs, and standard licensing terms so you focus on novel issues.
- **One source of truth for clauses** — Maintain a living media-specific playbook your production and commercial teams can draft from directly.
- **Move quicker on negotiations** — Suggest pre-approved fallbacks for IP-ownership, indemnity, and termination clauses instantly.

### Operations

- **Streamline contract intake** — Triage incoming production, talent, and SaaS agreements automatically against your playbook.
- **Standardise across the supplier base** — Enforce a uniform position on IP, indemnity, and audit rights across every supplier.
- **Cut cycle time** — Reduce review backlog from weeks to days with AI-first triage on every incoming agreement.

## Real Media teams using Genie

> Inside Stadium MK Group: eight businesses, three venues, 23 club partners. A commercial team that ships contracts in minutes, not days.

— MK Dons, From sponsor deals to concert riders to indemnity wording, one commercial team handles every negotiation. Genie sits in the middle of the workflow, helping them draft contracts, weigh redlines, and get to a position the same afternoon.

- **Industry:** Sports. Events. Entertainment
- **Group:** Stadium MK Group
- **Businesses:** 8 entwined
- **Mode:** 24/7 always-on

[Read case study](https://www.genieai.co/case-studies/mk-dons)

## How does GenieAI compare to ChatGPT?

| Capability | GenieAI | Claude | ChatGPT |
| --- | --- | --- | --- |
| Conversational interface | Yes | Yes | Yes |
| Can upload docs & PDFs | Yes | Yes | Yes |
| Review against your playbook rules | Yes | Yes | No |
| Edit and negotiate in tracked changes | Yes | No | No |
| Collaborative legal editor for teams | Yes | No | No |
| Compare against a proprietary legal dataset | Yes | No | No |
| Manage complex deals with Eidetic Intelligence | Yes | No | No |
| Develop an org-wide legal brain | Yes | No | No |
| Save templates, playbooks, insights | Yes | No | No |

## Media contracting, answered

### Which media documents can GenieAI generate?

[Commissioning agreements](https://www.genieai.co/en-gb/template/commissioning-agreement), [production contracts](https://www.genieai.co/en-us/template-type/production-agreement), [talent agreements](https://www.genieai.co/en-us/template/talent-agency-contract), distribution deals, licensing structures, and the rights documents media businesses negotiate every week.

### Can media teams review contracts without waiting for legal?

Yes. Legal sets the positions your business accepts once, as a playbook, and Genie reviews incoming [production agreements](https://www.genieai.co/en-us/template-type/production-agreement), contributor contracts and licensing deals against it, so routine work moves without joining a legal queue.

Anything outside those positions is flagged rather than waved through, so legal keeps the standard and the business keeps the timeline.

### Who decides which contract positions we can accept?

Legal does. The playbook is authored and owned by your legal function: preferred positions, acceptable fallbacks, and the points you will not concede. Genie applies it rather than substituting a standard of its own.

That division is the point. The business gets speed without reopening settled questions, and legal gets consistency without reviewing every draft.

### How long does a production agreement review take with Genie?

It depends on length and how much the counterparty has changed, so we publish customer outcomes rather than a single headline figure. Firefish, a market research agency of 50 to 100 people with its own in-house legal function, cut contract review time by more than 50% and now handles the same volume with half the legal availability.

HoSt Group, a 700-person energy company, gives 25 commercial seats to its sales and commercial teams and reports 80% faster reviews. The saving comes from Genie reviewing against your playbook first, so whoever opens the contract starts from a marked-up draft rather than a blank page.

### Does GenieAI work inside Microsoft Word?

Yes. Genie works directly in Microsoft Word, so you review and redline in the document your counterparty actually sent, rather than moving it into another system and breaking your review trail.

DocuSign and Adobe Sign integrations are in development.

### What happens when a counterparty's redline falls outside our playbook?

Genie flags the deviation instead of accepting it. The change is identified against the specific position it breaches, so whoever reads it can see what was altered, why it matters, and whether it needs a decision from legal.

Escalation is the feature rather than the failure. It is how legal stays in control of the standard while everything inside the standard keeps moving.

### Is our contract data used to train AI models?

No. Documents you generate or upload stay in your tenant, are not used to train models, and confidential material is not shared with third-party LLMs.

GenieAI is ISO 27001 certified and operates under GDPR.

### Can GenieAI check chain of title and rights windows in a production agreement?

Yes. Genie reviews grants of rights, term and territory, holdbacks, and whether every contributor agreement actually assigns what the [distribution agreement](https://www.genieai.co/en-us/template-type/distribution-agreement) promises.

Chain of title is a completeness problem rather than a drafting one. One unsigned contributor release can hold up delivery on a finished production, and it is far cheaper to find at contracting than at clearance.

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