# Retail Customer

> Retail Customer means a person or entity purchasing goods or electricity for personal, commercial or industrial consumption

**Term:** Retail Customer  
**Last updated:** 2026-07-29

## Definition

## What Retail Customer Means in a Contract

A Retail Customer is the counterparty who acquires goods, services, or utilities such as electricity for personal, commercial, or industrial consumption rather than for onward sale or distribution. The label distinguishes an end user from a wholesaler, reseller, or intermediary further up the supply chain. In practice, this classification determines which set of contractual terms, pricing tiers, and regulatory protections apply to a given transaction.

Contracts use the term to set boundaries around who benefits from certain rights, such as cooling off periods, standardized billing formats, or complaint procedures. A supplier's obligations toward a Retail Customer often differ materially from its obligations toward a business partner buying in bulk for resale, so accurately identifying the customer type at the outset avoids later disputes about which contractual regime governs the relationship.

The term also frequently appears alongside definitions of.

## Context

### Relevant circumstances

- When a person is setting up an agreement for selling products
- When an entity intends to purchase electricity for their business premises
- When the contract necessitates clear identification of the purchaser

### Relevant sectors

- Retail
- Utilities

## Relevant contract types

- [Purchase Agreement](https://www.genieai.co/en-us/template-type/purchase-agreement)
- [Sale Agreement](https://www.genieai.co/en-us/template-type/sale-agreement)
- [Subscription Agreement](https://www.genieai.co/en-us/template-type/subscription-agreement)

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