# Regular price > Regular price means the typical cost of comparable goods or services sold in the market by any supplier over a substantial period **Term:** Regular price **Last updated:** 2026-07-29 ## Definition ## What Regular price Means in a Contract Regular price is a defined term used to anchor pricing claims and calculations to an objective, verifiable baseline. Rather than referring to whatever a single seller happens to charge on a given day, it points to the typical cost of comparable goods or services sold in the market by any supplier over a substantial period. This distinction matters because contracts frequently reference a regular price when describing discounts, promotional offers, refund entitlements, or price-matching guarantees. By tying the term to market-wide practice rather than one party's internal pricing history, drafters aim to prevent artificial inflation of a stated price immediately before a discount is announced. A party cannot credibly claim a large percentage saving if the so-called regular price was never genuinely charged or was not representative of the broader market. In this sense, the term functions as a safeguard against misleading commercial claims embedded in contractual pricing schedules. ## How Regular price Is Defined or Measured Measuring a regular price usually requires looking at what comparable suppliers charge for similar goods or services over a defined window of time, often several months or longer, rather than a single transaction. Contracts that rely on this concept typically specify the reference period, the relevant market, and sometimes the method of comparison, such as average price, median price, or the price most commonly charged. Because markets fluctuate, some agreements build in tolerance thresholds or require that the regular price have been charged for a minimum proportion of the reference period before it can be relied upon. Others cross-reference published price lists, invoices, or third-party market data as evidence. Where the contract involves regulated sectors, such as