# Prospective Buyers

> Prospective Buyers means potential customers looking to purchase

**Term:** Prospective Buyers  
**Last updated:** 2026-07-29

## Definition

## What Prospective Buyers Means in a Contract

Prospective Buyers is a defined term used to describe parties who have expressed, or might express, an interest in acquiring something being sold, whether that is a company, a piece of real estate, equipment, or a portfolio of assets. The term is deliberately broad and forward-looking. It does not refer to a buyer who has already signed a binding agreement, but rather to anyone still in the pipeline of consideration, from someone who has merely received a teaser document to someone who has submitted a non-binding offer.

Contracts use this term to draw a line between the pre-contractual stage of a transaction and the point at which a party becomes an actual, contractually bound purchaser. This distinction matters because obligations such as confidentiality, exclusivity, and non-solicitation often apply specifically while a party is still a Prospective Buyer, and those obligations may change or fall away once that party signs a definitive agreement such as a <a href=.

## Context

### Relevant circumstances

- When marketing or selling activity targets potential purchasers
- If non-disclosure obligations apply during early sales conversations
- Where data on prospective buyers is shared with partners or referrers

### Relevant sectors

- Legal Services
- Business Services
- Commercial Contracts

## Relevant contract types

- [Service Agreement](https://www.genieai.co/en-us/template-type/service-agreement)
- [Sale Agreement](https://www.genieai.co/en-us/template-type/sale-agreement)
- [Partnership Agreement](https://www.genieai.co/en-us/template-type/partnership-agreement)

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