# Property Marks

> Property Marks means any trade names, logos, domain names, designs, or visual representations owned by [entity].

**Term:** Property Marks  
**Last updated:** 2026-07-29

## Definition

## What Property Marks Means in a Contract

Property Marks is a defined term used to capture the collection of branding assets that a party owns and wishes to protect within the scope of an agreement. This typically includes trade names, logos, domain names, designs, and other visual representations that identify the owner's business or products. The term functions as shorthand so that drafters do not need to repeat a long list of brand elements every time the contract references them.

In practice, Property Marks clauses set boundaries on how another party, such as a licensee, distributor, contractor, or service provider, may use these assets. The clause usually establishes that ownership remains with the original party and that any permitted use is limited, revocable, and subject to quality control or approval requirements. This distinguishes Property Marks provisions from a general grant of intellectual property rights, since the focus is narrowly on branding and visual identity rather than patents, copyrights in creative works, or trade secrets.

## How Property Marks Is Defined or Measured

Because Property Marks is not a term with a fixed statutory meaning, its scope is entirely determined by the definition written into the contract. A well-drafted definition will list categories of marks, such as trade names, logos, domain names, and designs, and may include a catch-all phrase like.

## Context

### Relevant circumstances

- When a company plans to transfer ownership of its trademarks or logos
- When a company licenses out its trade name or logo to another business.
- When a company purchases or changes its domain name.

### Relevant sectors

- Advertising & Marketing
- Tech
- Fashion

## Relevant contract types

- [Trademark License Agreement](https://www.genieai.co/en-us/template-type/trademark-license-agreement)
- [Transfer Agreement](https://www.genieai.co/en-us/template-type/transfer-agreement)
- [Franchise Agreement](https://www.genieai.co/en-us/template-type/franchise-agreement)

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