# Print Media > Print Media means print assets physically available like newspapers, magazines, billboards, books, brochures, pamphlets, fliers, or cards **Term:** Print Media **Last updated:** 2026-07-29 ## Definition ## What Print Media Means in a Contract Print Media is a defined term used in commercial agreements to describe tangible, physically distributed materials carrying advertising, editorial, or brand content. This typically covers newspapers, magazines, billboards, books, brochures, pamphlets, fliers, and cards. The term is most commonly found in advertising, licensing, publishing, and sponsorship agreements where the parties need to distinguish rights, obligations, or restrictions that apply specifically to physical formats. Because Print Media is a defined term, its scope is set by the contract itself rather than by any general industry standard. A party drafting or reviewing such a clause should treat the definition as exhaustive of what falls inside and, by implication, what is excluded, such as digital advertising, television, radio, or online content. This distinction matters because rights granted for Print Media do not automatically extend to other channels unless the contract says so. In many agreements, Print Media sits alongside other defined terms like Broadcast Media or Digital Media, each carrying its own scope of permitted use, royalty rate, or approval process. Understanding where Print Media begins and ends helps both parties know exactly what materials require sign-off, payment, or compliance review. ## How Print Media Is Defined or Measured Most contracts define Print Media by listing specific examples rather than relying on a single technical definition, since the physical formats involved can vary widely across industries. A typical clause will enumerate items such as newspapers, magazines, billboards, books, brochures, pamphlets, fliers, and cards, sometimes followed by a catch-all phrase like "or other physically printed materials." Measurement or scope questions often arise around circulation, print run size, geographic distribution area, or the number of physical copies produced. Some agreements tie royalty payments or usage fees to these metrics, requiring the producing party to report print quantities or distribution figures on a periodic basis. - Whether digital reproductions of a printed piece, such as a PDF version of a brochure, count as Print Media or fall under a separate digital definition. - Whether outdoor formats like billboards are included or treated as a distinct advertising category. - Whether the definition is closed (an exhaustive list) or open (illustrative examples followed by broader language). ## Where Print Media Appears in Agreements Print Media clauses commonly appear in advertising and marketing agreements, licensing contracts, sponsorship deals, publishing contracts, and content distribution agreements. In these documents, the term is used to allocate rights, set approval workflows, or limit liability for content that appears in physical publications. The term is especially relevant in the