# Online Media

> Online Media means internet-based platforms including websites, blogs, and social media which disseminate message-oriented content.

**Term:** Online Media  
**Last updated:** 2026-07-29

## Definition

## What Online Media Means in a Contract

Online Media is a defined term used to capture the range of internet-based channels through which parties publish or receive content. It typically includes websites, blogs, forums, mobile applications, and social media platforms, but the precise scope depends entirely on how the contract drafts the definition. Because the internet constantly produces new formats, such as livestreams, podcasts hosted online, or short-form video apps, a contract's definition of Online Media determines whether these newer formats are automatically captured or excluded.

The term matters because obligations, restrictions, and permissions in a contract often hinge on whether a particular activity falls within Online Media. For example, a non-disparagement clause, an advertising restriction, or a content licensing right may apply only to Online Media as defined, leaving traditional print, broadcast, or in-person communications outside its reach. Parties negotiating agreements involving digital marketing, influencer partnerships, or user-generated content need a shared understanding of what counts.

## How Online Media Is Defined or Measured

Most contracts define Online Media by listing illustrative examples, such as.

## Context

### Relevant circumstances

- Creation and manipulation of digital content.
- Online publishing or advertising.
- Formulating or executing a digital marketing strategy.

### Relevant sectors

- Media and Entertainment
- Advertising
- Information Technology

## Relevant contract types

- [Entertainment Agreement](https://www.genieai.co/en-us/template-type/entertainment-agreement)
- [Online Agreement](https://www.genieai.co/en-us/template-type/online-agreement)
- [Information Security Policy](https://www.genieai.co/en-us/template-type/information-security-policy)

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